Marketing

12 May

Join a Technology Meetup on Tools for New Ways of Business

The May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

Read More
06 May

Join ABA Meetups on Retaining New Customers, Tools for New Ways of Business

The May 7 Marketing Meetup will help booksellers come up with strategies for retaining new customers as online sales increase; the May 14 Technology Meetup will look at services and tools that are helping booksellers manage new ways of doing business.

Read More
05 May
ABA Meetups Logo

Marketing Meetup Recap: Virtual Events, Part III

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

Read More
29 Apr
Marketing Meetup logo

April 30 Marketing Meetup on Virtual Events to Feature Publisher Panelists

Publisher panelists will share what online platforms they are using and the types of events being held, tips and best practices, whether to ticket or offer free events, and how they work with bookstores and the platforms they are using.

Read More
28 Apr
ABA Meetups Logo

Marketing Meetup Recap: Hosting Virtual Events, Part II

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

Read More
20 Apr
Marketing Meetup logo

Join ABA’s April 23 Marketing Meetup to Learn About Virtual Events Planning

With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important.

Read More
15 Apr
Marketing Meetup logo

ABA’s April 23 Marketing Meetup to Once Again Feature Virtual Events Planning

Due to the success of the April 9 Marketing Meetup on hosting virtual events, ABA will revisit the topic with a new set of booksellers who have recently held sucessful events online.

Read More
14 Apr

Marketing Meetup Recap: Virtual Events

Booksellers are now using Zoom, Crowdcast, and Be.Live to host virtual events.

Read More
06 Apr
Marketing Meetup logo

ABA’s April 9 Marketing Meetup to Look at Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

Read More
01 Apr
Marketing Meetup logo

Join ABA’s April 9 Marketing Meetup on Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

Read More
01 Apr

Marketing Meetup Recap: Marketing Your Store to Schools

The session also covered ways bookstores can partner with schools amidst the coronavirus outbreak. 

Read More
09 Mar

Join ABA’s March 26 Marketing Meetup

Marketing and Technology Meetups will occur as normal through April; beginning in May, ABA will experiment with a new schedule of one Marketing Meetup and one Technology Meetup per month.

Read More
04 Mar

Marketing Meetup Recap: Edelweiss360

Edelweiss360 is a new service that helps booksellers efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.

Read More
25 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

ABA will also hold a Technology Meetup on March 3, which will focus on using Ingram’s iPage for book orders, featuring a demonstration from Ingram’s Marsha Wood.

Read More
19 Feb

ABA’s February 27 Marketing Meetup to Look at Edelweiss360

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement