Marketing

This meetup discussed how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more.

To encourage local shopping, ABA has refreshed three popular marketing materials: “Here’s What You Just Did,” “Here’s What Amazon Just Did,” and “Amazon’s Negative Impact to Your Community.”

Representatives from Penguin Random House, Houghton Mifflin Harcourt, Macmillan, and Hachette Book Group discussed virtual events. 

Publisher panelists will share what online platforms they are using and the types of events being held, tips and best practices, whether to ticket or offer free events, and how they work with bookstores and the platforms they are using.

The guest speakers discussed Sqweee, Crowdcast, Facebook Live, and Streamyard. 

With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important.

Due to the success of the April 9 Marketing Meetup on hosting virtual events, ABA will revisit the topic with a new set of booksellers who have recently held sucessful events online.

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers.