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IndieBound is ABA’s local first marketing initiative. Elements include marketing and advocacy assets, the Indie Bestseller List, the Indie Next List, and the Monthly Box mailings, as well as the consumer focused ecommerce website IndieBound.org and affiliate program.
Many multi-format digital marketing assets may be downloaded from the For Booksellers section, including the popular “Here’s What You Just Did” poster, IndieBound “Eat Sleep Read” and ”Snack Nap Read” files, and other designs. Files can be used in-store — or by your local independent neighborhood printer — to create personalized bookmarks, displays, clothing and whatever creation you think of! Web and social media campaign oriented and seasonal files are also included in the Marketing Assets section.
You can purchase high-quality versions of poster designs, as well as t-shirts and other merchandise, from the IndieBound online shop at RedBubble.
ABA members in good standing will be included in the store locator on IndieBound.org. Those ABA members using ABA’s ecommerce platforms IndieCommerce or IndieLite, or that offer a full database of titles and a standard shopping cart on their websites, will be included as a purchase option for customers of IndieBound.org.
Authors are great potential partners for independent bookstores. ABA encourages all members to request that authors visiting for reading and events link to an indie for book sales, either through your store website or the IndieBound.org affiliate program. This is a key component of spreading the word about supporting your store! To help, ABA has created a flier that explains the benefits of linking to an indie for sales fulfillment.
For information about receiving the monthly Box Mailings be sure to read about the qualifying criteria. For questions about IndieBound please contact your Member Relationship Manager or email firstname.lastname@example.org.
The yearly survey of the Institute for Local Self-Reliance has found that independent businesses benefit from the public interest in supporting them. So let your communities know loud, clear, and often that you are local and independent and here.
Use these talking points as conversation starters, story hooks, or as an answer to the question, “Why shop local and independent?”
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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