Marketing

Here is BTW’s annual holiday preparations checklist, offering reminders to help smooth day-to-day operations at your store during the upcoming season.

Nearly a dozen attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY section.

As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

A variety of marketing materials are now available from the American Express Shop Small Studio for small businesses looking to promote Small Business Saturday.

Scuppernong Books’ “Year of the Author” initiative has enabled the Greensboro, North Carolina, store to sell more than 200 copies of James Baldwin’s books in 2017.

May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstore’s strongest selling points to publishers.

On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.

With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

A new printed gift certificate design featuring artwork from Candlewick Press’ A Child of Books by Oliver Jeffers and Sam Winston can be ordered now on BookWeb.org.

All ABA bookstore members are being asked to fill out a brief survey about their online marketing and e-commerce needs. Aggregate results will be shared with members of ABA’s Digital Task Force.

Independent bookstores across the country are hosting a variety of fun and imaginative events to celebrate National Poetry Month.

Macmillan Children’s has assembled a digital toolkit that bookstores, schools, and libraries can use to publicize their events and promotions for this month’s Reading Without Walls challenge. 

The preregistration period for this July’s sixth annual celebration of Find Waldo Local has been extended to Monday, March 20.

Transfer of Perseus Books distribution completed; PRH to publish Obamas; WNDB internship application opens; Hummingbird offers new discount program; Study finds post-millennials prefer physical stores; Amazon opens East Coast store; #FreeWordsTurkey petition presented to German government; LA Times Book Prize finalists announced