On Thursday, June 4, at 1:00 p.m. ET, the American Booksellers Association will present the Marketing Meetup “How to Make Friends and Influence Purchases: Digital Marketing’s Self-Help Guide to Customer Retention.”
Following the May 7 Marketing Meetup on Retaining New Customers, Jordan Brannon and Cass Cross of Coalition Technologies will return to discuss how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more.
The June 11 Technology Meetup, to be held at 1:00 p.m. ET, will feature bookseller Angela Trigg of Haunted Bookshop in Mobile, Alabama, who has created a chatbot through which customers can place orders on the store’s website. The chatbot can detect if someone wants to order a book and then asks questions (like title, author, etc.) and records the answers to create an order note for the store through a third-party service. In this session, booksellers will hear about the online tools Trigg used and how she set it up, as well as see a demonstration of how it works from the customer side.