ABA’s April 23 Marketing Meetup to Once Again Feature Virtual Events Planning

On Thursday, April 23, at 11:00 a.m. ET, following up on the success of the April 9 meetup on the same topic, the American Booksellers Association will present a Marketing Meetup on virtual events.

With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session, booksellers will hear from three guest speakers who have held virtual events recently, using three different platforms, and who will offer tips and recommendations. 

Guest speakers will include:

• Liz Decker of Caprichos Books in Bel Air, Maryland
• Kimberly McNamara of Read It Again in Suwanee, Georgia
• Cassie Riva of An Unlikely Story in Plainville, Massachusetts
• Roseann Backlin of Love’s Sweet Arrow in Tinley Park, Illinois

Learn more about ABA meetups here.