for Booksellers

Indie Marketing

Bookseller Favorites

The Book Buyer's Handbook

Members-only, fully searchable database of key publisher terms and vendor information. Includes time-limited publisher specials.

ABC Children's Group

Dedicated to growing and expanding the reach of children's books, bookstores, and readers.


Ecommerce platforms built for independent bookstores: the multi-feature IndieCommerce and the lower-cost, low maintenance option, IndieLite.

Business Services

Affinity partnerships offering discounted products and services, and ABA members-only opportunities.


Benchmarking survey just for independent bookstores, tracking key financial indicators that drive profitability.

Member Resources

Programs such as Advance Access, the Digital White Box, Gift Certificates, and more.
"Board games attract customers to our store to discover the variety of other merchandise we carry. We support board game clubs by reserving the community room for them at no charge.”
Brenda Weaver, Hearthside Books, Juneau, AK

Featured Shelftalker


"Loved Margaret Atwood's The Handmaid's Tale? Try Christina Dalcher's VOX." Rakestraw Books, Danville, CA

Submit Your Own ›

Rakestraw Books Danville, CA

Education Resources

Bookselling Essentials

Bookselling Essentials

Let's get started!



Understanding the numbers.

Buying and Selling

Buying and Selling

Learning the art and the science.

Diversity & Inclusion

Diversity & Inclusion

Advance and innovate for business success.

Marketing and PR

Marketing and PR

Tell your story and achieve your goals.



Reach for the highest level of efficiency.

Marketing Assets

Here's What Amazon Just Did Infographic
Customizable infographic that outlines t
Shopping Local: Here's What You Did Infographic
Infographic that clearly enumerates for
Amazon's Negative Impact Infographic
Infographic that details the impact of A
Indies Introduce Logo - Adult
Indies Introduce Adult Debuts
Indies Introduce Logo - Kids
Indies Introduce Children's Debuts
Season's Readings
Social Media Images and Printable Poster
Let it Snow
Social Media Images and Printable Poster
Ho Ho Hope It's a Book!
Social Media Images and Printable Poster
Love Hope Peace Books
Social Media Images and Printable Poster
Got Books?
Social Media Images and Printable Poster
Give the Gift of Books C
Social Media Images and Printable Poster
#noAmazonMonopoly Social Media Images
#noAmazon Monopoly social media banners
Gift Certificate
"Child of Books" Gift Certific
Read & Blossom
Poster, Bookmark, and Web Banner
What Amazon Did
Amazon impact on communities, for custom
What Amazon Did
Amazon impact on communities for custome
Here's What You Just Did - Poster
'Here's What You Just Did'
Customer Thanks
Here's What You Just Did - Children
Link to Indies
Why to Link to an Indie for Book Sales —
New Localism Logo
The New Localism Logo
Banned Books Week T-Shirt Design
Banned Books Week T-Shirt Design
Eat Sleep Read Love
Posters and web banners
Needs More Books
Poster, poster with customization space
IndieBound Gift - Image
Logo - png and pdf
Indies First logo
Logo for Indies First
Eat Drink Spin Read
Poster or web banners (Add your own log
Sit Stay Read
Award Winner
Award winner sticker
Indies Hold Up Half the Sky
Poster, bookmark, or banner
Ah, Spring
Poster and web banners
New Wave of Reads
Poster or banner
Eat Sleep Read Local (Black)
Poster, Advertisement
Honor Book
Honor book sticker
Keep Calm & Browse
Poster, banner or bookmark

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.



Dan Cullen,
Allison Hill,



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