Marketing

The session also covered ways bookstores can partner with schools amidst the coronavirus outbreak. 

Marketing and Technology Meetups will occur as normal through April; beginning in May, ABA will experiment with a new schedule of one Marketing Meetup and one Technology Meetup per month.

Edelweiss360 is a new service that helps booksellers efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.

ABA will also hold a Technology Meetup on March 3, which will focus on using Ingram’s iPage for book orders, featuring a demonstration from Ingram’s Marsha Wood.

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, an SEO and web design agency, about the value of search engine optimization to independent bookstores.

Attendees will hear from Jordan Brannon, president and COO of Coalition Technologies, a SEO and web design agency, about the value of search engine optimization to independent bookstores.