Marketing

28 Sep
October is the New December, Buy Early Buy Local

“October Is the New December” Designs Encourage Shopping Early This Holiday Season

In addition to the digital versions available, booksellers can print a book-themed version of the poster for use in-store and share a general version with fellow local businesses.

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23 Sep

Tell Customers to Buy Early, Buy Local With “October Is the New December” Designs

To encourage readers to start their holiday shopping now, ABA has created several images for booksellers to use in stores, on social media, in newsletters, and on websites.

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09 Sep

Marketing Meetup Recap: Holiday Marketing

Guest speakers discussed how to encourage customers to buy early, best ways to communicate with customers, programs and materials to boost sales, and more.

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08 Sep

Sign Up for the September 10 Technology Meetup on Eventbrite

All ABA member booksellers are invited to participate in upcoming Marketing and Technology Meetups; recordings of each event are featured in the Education Resources section on BookWeb.

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26 Aug

September Meetups to Look at Holiday Marketing, Eventbrite

All ABA member booksellers are invited to participate in the Marketing and Technology Meetups.

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25 Aug

Marketing Meetup Recap: Marketing Romance Books

Booksellers heard from several guest speakers about marketing romance books, who the romance reader is, who might be a romance reader, and more.

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19 Aug

Upcoming Marketing Meetup to Look at Marketing Romance Books

In the August 20 meetup, booksellers will learn about marketing romance books, who the romance reader is, who might be a romance reader, the types of events that can be created, and more. 

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12 Aug

August Marketing, Technology Meetups to Look at Crowdcast, Romance Books

The Technology Meetup will take place on August 13, and the Marketing Meetup will take place on August 20. All booksellers are invited to participate.

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05 Aug
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Sign Up for Upcoming Marketing, Technology Meetups This Month

August’s meetups will focus on paid social media advertising, Crowdcast, and marketing romance books.

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28 Jul
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Sign Up for August Marketing, Technology Meetups

Upcoming meetups will focus on paid social media advertising, Crowdcast, and marketing romance books.

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08 Jul

Technology Meetups on the Calendar for July

During the month of July, ABA will host Technology Meetups on cyber insurance and on Zoom. All booksellers are invited to join; sign up now.

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08 Jul
Marketing Meetup logo

Marketing Meetup Recap: Marketing Ideas from Small Stores

This session featured guest speakers from small bookstores, who shared what works for their stores in a variety of marketing areas, including social media, newsletters, events, and general marketing.

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01 Jul

Sign Up for July Marketing, Technology Meetups

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

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01 Jul
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Marketing Meetup Recap: Marketing Bookstores to Schools

This session focused on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

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23 Jun

Sign Up for the July 2 Marketing Meetup on Marketing Ideas From Small Stores

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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