Marketing

Guest speakers discussed how to encourage customers to buy early, best ways to communicate with customers, programs and materials to boost sales, and more.

All ABA member booksellers are invited to participate in upcoming Marketing and Technology Meetups; recordings of each event are featured in the Education Resources section on BookWeb.

All ABA member booksellers are invited to participate in the Marketing and Technology Meetups.

Booksellers heard from several guest speakers about marketing romance books, who the romance reader is, who might be a romance reader, and more.

In the August 20 meetup, booksellers will learn about marketing romance books, who the romance reader is, who might be a romance reader, the types of events that can be created, and more. 

The Technology Meetup will take place on August 13, and the Marketing Meetup will take place on August 20. All booksellers are invited to participate.

During the month of July, ABA will host Technology Meetups on cyber insurance and on Zoom. All booksellers are invited to join; sign up now.

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

The month of July will feature a Marketing Meetup on marketing as a small store, plus two Technology Meetups, one on cyber insurance and the other on Zoom.

After receiving requests to revisit the topic, this meetup will also focus on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.