Marketing

The images tell customers: “Share the Love. Shop Local” and “This Valentine’s Day, make a date with your local bookstore.”

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

A Marketing Meetup on Edelweiss360 will be held on Thursday, February 4, and a Technology Meetup on Constant Contact will be held on Thursday, February 11. 

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

Booksellers discussed marketing strategies that worked in 2020, upcoming plans for the year, and Valentine’s Day marketing. 

Booksellers are invited to partake in an open conversation about the results of the feedback survey, the technologies that improve their business operations on a daily basis, and what they might look into during 2021.

A Marketing Meetup will be held on Thursday, January 7, and a Technology Meetup will be held on Thursday, January 14. 

The American Booksellers Association will once again host Marketing and Technology Meetups for member booksellers in 2021.

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.