Marketing

Guest speakers at the meetup included Mark Kaufman of Paz & Associates; Alana Haley of Schuler Books; and Ari Gersen of Longfellow Books. Additional information was provided by P.K. Sindwani of Towne Book Center.

Nick Johnson of Libro.fm shared with bookseller attendees the ways in which they can market audiobooks during the upcoming holiday season, as the company will be offering several promotions, initiatives, and programs for indie bookstores.

Next month’s Marketing Meetups will look at marketing budgets and Eventbrite, while the Technology Meetup will focus on task management and communication tools. All booksellers are welcome to join.

The meetup will look at selling and gifting audiobooks and the celebration of Libro.fm’s Real People Monday, also known as Cyber Monday. All booksellers are invited to join.

This year’s Halloween designs, in JPG format, include the taglines “Read Something Scary Good” and “Trick or Read.”

The October 8 Technology Meetup will look at alternative payment methods, while the October 17 Marketing Meetup will focus on Libro.fm audiobooks. All booksellers are welcome to join.

Bookselling This Week reached out to several booksellers who regularly work with schools and compiled a list of specific actions they take every spring, summer, and fall, as well as throughout the school year.

Guest speakers will discuss the Love Your Bookstore challenge, which takes place November 8–17.