Indies First 2024

 

 

Get Ready for Indies First 2024

Trevor Noah will be promoting this year’s celebration of Indies First, which takes place on Small Business Saturday, November 30.

 

Read the Announcement

 

Trevor Noah is one of the most successful comedians in the world and was the host of the Emmy® Award-winning “The Daily Show” on Comedy Central. Trevor has also notably served as the Grammy Awards host for four years in a row. Trevor currently hosts a Spotify original weekly podcast titled What Now? With Trevor Noah. 

Trevor is the author of the #1 New York Times bestseller Born a Crime: Stories from a South African Childhood which won the 2017 Thurber Prize for American Humor. 

Trevor's success has also spanned to sold out stand-up comedy shows across 5 continents and 4 Netflix stand-up specials which received multiple Emmy and Grammy nominations.

Trevor moved from in front of the camera to a behind-the-scenes turn as executive producer with his Emmy-nominated production company, Day Zero Productions (DZP). In 2018, Trevor launched the Trevor Noah Foundation to improve equitable access to quality education for underserved youth in South Africa. Trevor’s vision is a world where education enables youth to dream, see and build the impossible.

Ambassador Assets to Share

 


Here's how to make the most of Indies First:

  • Log into BookWeb to see a range of special publisher offers for booksellers.
  • Take advantage of additional pre-holiday marketing assets to promote shopping local, gift cards, and more. Winter holiday marketing assets to come!
  • Promote gift cards! Encourage customers to give the gift that everyone wants and that invests in your store’s future.
  • Be creative, whether celebrating in-store or spreading the message on their websites, in newsletters, or across social media platforms.
  • Ask some of your favorite and local authors to kick off Indies First and Small Business Saturday by promoting your store for the holidays or posting a short video for you to share.
  • Remind people to shop now, shop local, and put indies first.

 

Indies First Assets to Share

 

Follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.

Inquiries about Indies First can be directed to [email protected]. 

 

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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