Marketing

31 Aug
Quarter Four Top 10 Checklist

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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01 Jun

How Bookstores Are Celebrating Pride Month

In celebration of Pride Month, independent bookstores have been sharing their plans including special events and displays.

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12 Jan

The Marketing Tips That Worked in 2021

Try email marketing, bookstore tours, and paid advertising opportunities in the new year. 

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12 Oct

Five Tips for Marketing Mixed and Used Inventory

Learn about organization, social media, trade-in programs, and more. 

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08 Sep
marketing meetup logo

How to Market Your Store This Holiday Season

Last week’s Marketing Meetup focused on the creative ways booksellers are marketing their store and different titles to customers.

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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug

Your Guide to Planning Holiday Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans for the upcoming holiday season.

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30 Jul
ABA Education logo

ICYMI: July Education Roundup

During the month of July, the American Booksellers Association held the following education sessions on social media.

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02 Jul
marketing meetup logo
07 Jun
marketing meetup logo

Marketing Meetup Recap: Talk Genre to Me

In addition to providing best practices, guest speakers also provided genre-focused reading lists. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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PRESS INQUIRIES: ray@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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