Marketing

14 Aug
Analog Adventures: Tune Out the Noise, Turn the Pages

Analog Adventures Fall Campaign: Tune Out the Noise, Turn the Pages

In today’s fast-paced, technology-driven world, it's easy to feel overwhelmed and disconnected. We invite readers to journey to where the joy of reading and the charm of analog activities take center stage.

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14 Aug
Quarter Four Top 10 Checklist

Q4 Top 10 Checklist

It’s August! Welcome to the holiday season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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17 Jul

Bookstore Romance Day 2024: How Your Store Can Share The Love

Love is in the air! August 17 is the sixth annual Bookstore Romance Day. Any store that sells Romance Fiction titles is encouraged to participate!

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25 Jun
Indies Take The Gold July 16-17, 2024

"Indies Take The Gold" Campaign To Counter Prime Days

“Indies Take The Gold” is an engaging marketing campaign designed to celebrate the spirit of community and excellence of independent bookstores during the Summer Olympics. 

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03 Jan
Quarter One Checklist

A Top 10 2024 1st Quarter (Q1) Checklist

Congratulations! You made it through the retail holiday season. Take a deep breath…now on to the new year. Here’s a Top 10 1st Quarter (Q1) checklist of great ways to kick off the year.

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25 Oct
The Presents Are Now #ShopLocal

The Future is Indie, The Presents Are Now

Join us in celebrating the joy of giving with meaningful presents that hold stories and memories, making this holiday season truly special. Encourage your customers to shop local for the holidays, because the future is undoubtedly indie.

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16 Aug
Plant the Future You Want To See

The Future Is Indie Campaign Continues For The Fall!

By choosing to shop local and shop indie, readers not only nurture a thriving literary culture but also sow the seeds of a more sustainable and diverse future.

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16 Aug
Quarter Four Top 10 Checklist

Q4 Top 10 Checklist

It’s August! Welcome to the holiday season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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02 Aug

International Cat Day Interview with Stacks

Peek into the future with this exclusive interview with ABA mascot Stacks.

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26 Jun
The Future Is Indie: Anti-Prime Campaign

ABA Launches #TheFutureIsIndie Campaign To Counter Prime Day

The future will be more diverse, more authentic, less corporate, more local, more community-oriented — The Future Is Indie. This year’s brand new campaign counters Amazon Prime Day and champions the importance of independent businesses in shaping the future.

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04 Jan
Quarter One Checklist

A Top 10 2023 1st Quarter (Q1) Checklist

Congratulations! You made it through the retail holiday season. Take a deep breath…now on to the new year. Here’s a Top 10 1st Quarter (Q1) checklist of great ways to kick off the year.

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19 Oct
Top 10 Tips for Hosting DQSH

Top Ten Strategies for Hosting Drag Queen Story Hour

In light of ongoing anti-LGBTQ2SIA+ attacks against indie Drag Queen Story Hour events, here are our top ten strategies to support and protect Drag Queen Story Hour.

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31 Aug
Quarter Four Top 10 Checklist

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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ALL OTHER INQUIRIES: [email protected]

 

 

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