25 Oct
The Presents Are Now #ShopLocal

The Future is Indie, The Presents Are Now

Join us in celebrating the joy of giving with meaningful presents that hold stories and memories, making this holiday season truly special. Encourage your customers to shop local for the holidays, because the future is undoubtedly indie.

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16 Aug
Plant the Future You Want To See

The Future Is Indie Campaign Continues For The Fall!

By choosing to shop local and shop indie, readers not only nurture a thriving literary culture but also sow the seeds of a more sustainable and diverse future.

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16 Aug
Quarter Four Top 10 Checklist

Q4 Top 10 Checklist

It’s August! Welcome to the holiday season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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02 Aug

International Cat Day Interview with Stacks

Peek into the future with this exclusive interview with ABA mascot Stacks.

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26 Jun
The Future Is Indie: Anti-Prime Campaign

ABA Launches #TheFutureIsIndie Campaign To Counter Prime Day

The future will be more diverse, more authentic, less corporate, more local, more community-oriented — The Future Is Indie. This year’s brand new campaign counters Amazon Prime Day and champions the importance of independent businesses in shaping the future.

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04 Jan
Quarter One Checklist

A Top 10 2023 1st Quarter (Q1) Checklist

Congratulations! You made it through the retail holiday season. Take a deep breath…now on to the new year. Here’s a Top 10 1st Quarter (Q1) checklist of great ways to kick off the year.

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19 Oct
Top 10 Tips for Hosting DQSH

Top Ten Strategies for Hosting Drag Queen Story Hour

In light of ongoing anti-LGBTQ2SIA+ attacks against indie Drag Queen Story Hour events, here are our top ten strategies to support and protect Drag Queen Story Hour.

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31 Aug
Quarter Four Top 10 Checklist

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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01 Jun

How Bookstores Are Celebrating Pride Month

In celebration of Pride Month, independent bookstores have been sharing their plans including special events and displays.

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12 Jan

The Marketing Tips That Worked in 2021

Try email marketing, bookstore tours, and paid advertising opportunities in the new year. 

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12 Oct

Five Tips for Marketing Mixed and Used Inventory

Learn about organization, social media, trade-in programs, and more. 

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08 Sep
marketing meetup logo

How to Market Your Store This Holiday Season

Last week’s Marketing Meetup focused on the creative ways booksellers are marketing their store and different titles to customers.

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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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