Marketing

30 Jul
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ICYMI: July Education Roundup

During the month of July, the American Booksellers Association held the following education sessions on social media.

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02 Jul
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07 Jun
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Marketing Meetup Recap: Talk Genre to Me

In addition to providing best practices, guest speakers also provided genre-focused reading lists. 

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03 Jun

ICYMI: May Education Roundup

In May, ABA held education sessions on marketing ideas for nontraditional stores, store ownership, email list management, and more. 

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13 May
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Marketing Meetup Recap: Marketing Ideas for Nontraditional Stores

Booksellers shared best practices for marketing nontraditional stores.

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07 May

ICYMI: April Education Roundup

Take a look at some of the education sessions ABA hosted during the month of April.

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29 Apr
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Marketing Meetup Recap: How to Use Bookshop.org More Effectively

Guest speakers shared tips about setting up a Bookshop page, explaining what the service is to customers, and more. 

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14 Apr

Sign Up for April 27 Marketing Meetup on Bookshop.org

The session on optimizing your Bookshop.org page will be led by Bookshop Partnerships Manager Sarah High.

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07 Apr

Learn About Credit Card Processor Gravity Payments at April 8 Technology Meetup

ABA recently partnered with Gravity Payments, which came recommended by several booksellers, to offer credit card processing services to bookstore members.

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07 Apr

Marketing Meetup Added for April 27 to Look at Bookshop.org

Join the Tuesday, April 27, Marketing Meetup at 3:00 p.m. ET to learn about optimizing your Bookshop.org page. The session will be led by Bookshop Partnerships Manager Sarah High.

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07 Apr

Marketing Meetup Recap: Independent Bookstore Day

Booksellers shared how they plan to market and celebrate Independent Bookstore Day, which is coming up on Saturday, April 24.

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31 Mar

Sign Up for Meetups on Independent Bookstore Day, Gravity Payments

Booksellers should sign up now to join the April 1 Marketing Meetup on Independent Bookstore Day and the April 8 Technology Meetup on Gravity Payments.

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22 Mar
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April Meetups to Cover Independent Bookstore Day, Gravity Payments

The April Marketing Meetup will be held on Thursday, April 1, while the Technology Meetup will be held on Thursday, April 8. All booksellers are invited to sign up.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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