Marketing

Here are some of the tips the speakers shared on how indie booksellers can better welcome and promote romance books in their stores.

Attending booksellers will hear about best practices for marketing to the romance reader, get suggestions for planning events around romance books, and learn where to source romance title recommendations.

During the video discussion, booksellers will hear from two independent bookstores that are offering printing, publishing, and author services to their local communities.

Participating stores will create a streaming Facebook Live video on a select Thursday that features store staff talking about titles they have been reading, loving, and recommending. 

On Saturday, August 17, the first Bookstore Romance Day will unite independent bookstores, readers, and writers across the country in celebration of the romance literary genre.

The most recent IndieCommunication reminded booksellers to schedule a one-on-one session at Children’s Institute and to participate in three upcoming marketing meetups.

In this Marketing Meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

In this marketing meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

The publisher has also created a new hashtag, #TheHandSellLive, for the 2019 campaign, which booksellers can use to tag their videos on Facebook and when reposting them to other social media platforms.