Marketing

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

To help booksellers encourage customers to shop with them throughout the remainder of the year, ABA has created a range of digital assets.

Discussion topics included marketing strategies that worked, favorite sessions from the year, and more.

Overall social media usage has increased during the pandemic, with the average engagement with posts per day increasing across Facebook, Twitter, Instagram, and TikTok.

This is the final meetup of 2020; a new series of Marketing and Technology meetups will begin in 2021.

The Marketing Meetup will take place on Thursday, November 5, and the Technology Meetup will be held Thursday, November 12. These will be the final meetups for the year.

Booksellers are welcome to share these new designs with fellow local businesses to further spread the message to shop early and shop local.

As October turns to November, ABA has created a fresh set of designs to encourage customers to shop early and shop local.

ABA has launched two fall marketing campaigns: “October Is the New December” and “#BoxedOut.”

All businesses, both bookstores and non-bookstores, are welcome to utilize these designs to encourage everyone to shop early and shop local.

In addition to the digital versions available, booksellers can print a book-themed version of the poster for use in-store and share a general version with fellow local businesses.