Holidays

06 Oct
Indigenous Peoples' Day graphic

Honoring Indigenous Peoples' Day

Learn more about the history of Indigenous Peoples' Day, which will be celebrated Monday, October 11. 

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30 Sep
James Patterson 2021

James Patterson Revives Holiday Bookstore Bonus Program

Patterson has pledged a personal contribution of $250,000, to be distributed in amounts of $500, to 500 booksellers from ABA member bookstores. 

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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug
4th Quarter Countdown

A Countdown to Quarter Four

It’s hard to believe we’re in the final stretch of the year.

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24 Aug

Your Guide to Planning Holiday Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans for the upcoming holiday season.

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19 Aug
BTW logo on shelving with books and a cat

Book Industry Supply Chain Delays to Impact Holiday Season

Publishers are reporting significant printing issues, which are affecting frontlist reprints, on-sale dates and backlist reprints, and labor shortages which result in slower fulfillment times at warehouses

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21 Jun
Happy Juneteenth!

Bookstores Celebrate Juneteenth

In celebration of Juneteenth (June 19), independent bookstores hosted special events and shared reading lists.

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17 Mar
International Women's Day asset from 44th and Third Bookseller

Booksellers Celebrate Women’s History Month

Bookstores from coast to coast took to social media to share some of their favorite books by women. 

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02 Feb
Winter 2020-2021 Reading Group Guide

February 4 Deadline to Send Customers ABA’s Winter Reading Group Guide E-newsletter

Stores have until February 4 to sign up to send the second installment of a digital version of the flier to their customers, featuring Family and Coming of Age, Nonfiction and Memoir, Mystery/Thriller, and Other Worlds titles.

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26 Jan
Make a date with your local bookstore

ABA Shares Range of Valentine’s Day Marketing Assets for Stores

The images tell customers: “Share the Love. Shop Local” and “This Valentine’s Day, make a date with your local bookstore.”

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20 Jan
Winter 2020-2021 Reading Group Guide

Send Customers ABA’s Winter Reading Group Guide E-newsletter

Stores have until February 4 to sign up to send the second installment of a digital version of the flier to their customers, featuring Family and Coming of Age, Nonfiction and Memoir, Mystery/Thriller, and Other Worlds titles.

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20 Jan
Shop local this Valentine's Day

Take Advantage of Valentine’s Day Marketing Assets to Boost Sales

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

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05 Jan
Viewpoint Books

Booksellers Reflect on the Highs and Lows of 2020

In the final days of 2020, booksellers took to social media to reflect on an extraordinarily unprecedented year.

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22 Dec
Main Street Book Bookstore Cat

The Furry Faces of Bookselling: Holiday Edition

Take a look at how the furry friends of bookselling are getting ready for the holidays. 

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16 Dec
Loyalty Bookstore

Booksellers Showcase Festive Displays

Booksellers took to social media over the past few days to share photos of how they’re decorating for the holiday season.

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Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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