Holidays

04 Dec
20 Nov
Your 2024 Indie Bookstore Rewind Is Here!

Your 2024 Indie Bookstore Rewind is Here!

Introducing Indie Bookstore Rewind: a year-end journey to revisit the stories that defined your customers’ reading year and celebrate the beloved indie bookstores that helped make it all possible.

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13 Nov
Jolabokaflod Gift Sip Read

Bringing Jólabókaflóð to Your Store: The Winter Holiday for Book Lovers

This year, invite your customers to make Jólabókaflóð their new holiday tradition. It’s all about cozying up, disconnecting, and diving into a good book — together!

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02 Oct
James Patterson 2021

James Patterson Holiday Bookstore Bonus Program Returns for 2024

Patterson has pledged a personal contribution of $300,000, to be distributed in amounts of $500, to 600 booksellers from ABA member bookstores. 

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14 Aug
Analog Adventures: Tune Out the Noise, Turn the Pages

Analog Adventures Fall Campaign: Tune Out the Noise, Turn the Pages

In today’s fast-paced, technology-driven world, it's easy to feel overwhelmed and disconnected. We invite readers to journey to where the joy of reading and the charm of analog activities take center stage.

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14 Aug
Quarter Four Top 10 Checklist

Q4 Top 10 Checklist

It’s August! Welcome to the holiday season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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17 Jul

Bookstore Romance Day 2024: How Your Store Can Share The Love

Love is in the air! August 17 is the sixth annual Bookstore Romance Day. Any store that sells Romance Fiction titles is encouraged to participate!

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25 Oct
The Presents Are Now #ShopLocal

The Future is Indie, The Presents Are Now

Join us in celebrating the joy of giving with meaningful presents that hold stories and memories, making this holiday season truly special. Encourage your customers to shop local for the holidays, because the future is undoubtedly indie.

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04 Oct
James Patterson 2021

James Patterson Holiday Bookstore Bonus Program Returns for 2023

Patterson has pledged a personal contribution of $300,000, to be distributed in amounts of $500, to 600 booksellers from ABA member bookstores. 

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16 Aug
Plant the Future You Want To See

The Future Is Indie Campaign Continues For The Fall!

By choosing to shop local and shop indie, readers not only nurture a thriving literary culture but also sow the seeds of a more sustainable and diverse future.

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16 Aug
Quarter Four Top 10 Checklist

Q4 Top 10 Checklist

It’s August! Welcome to the holiday season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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02 Aug

International Cat Day Interview with Stacks

Peek into the future with this exclusive interview with ABA mascot Stacks.

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18 Jan
IndieCommerce

2022 Online Holiday Shopping Results

An e-commerce update from the IndieCommerce Team summarizing the major takeaways from the 2022 online holiday shopping season.

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22 Nov

Current & Projected Online Holiday Shopping Sales Trends For 2022

There are some notable online sales trends surfacing for bookstores in the lead up to the holiday season.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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