Marketing

03 Jun

ICYMI: May Education Roundup

In May, ABA held education sessions on marketing ideas for nontraditional stores, store ownership, email list management, and more. 

Read More
13 May
marketing meetup logo

Marketing Meetup Recap: Marketing Ideas for Nontraditional Stores

Booksellers shared best practices for marketing nontraditional stores.

Read More
07 May

ICYMI: April Education Roundup

Take a look at some of the education sessions ABA hosted during the month of April.

Read More
29 Apr
marketing meetup logo

Marketing Meetup Recap: How to Use Bookshop.org More Effectively

Guest speakers shared tips about setting up a Bookshop page, explaining what the service is to customers, and more. 

Read More
14 Apr

Sign Up for April 27 Marketing Meetup on Bookshop.org

The session on optimizing your Bookshop.org page will be led by Bookshop Partnerships Manager Sarah High.

Read More
07 Apr

Learn About Credit Card Processor Gravity Payments at April 8 Technology Meetup

ABA recently partnered with Gravity Payments, which came recommended by several booksellers, to offer credit card processing services to bookstore members.

Read More
07 Apr

Marketing Meetup Added for April 27 to Look at Bookshop.org

Join the Tuesday, April 27, Marketing Meetup at 3:00 p.m. ET to learn about optimizing your Bookshop.org page. The session will be led by Bookshop Partnerships Manager Sarah High.

Read More
07 Apr

Marketing Meetup Recap: Independent Bookstore Day

Booksellers shared how they plan to market and celebrate Independent Bookstore Day, which is coming up on Saturday, April 24.

Read More
31 Mar

Sign Up for Meetups on Independent Bookstore Day, Gravity Payments

Booksellers should sign up now to join the April 1 Marketing Meetup on Independent Bookstore Day and the April 8 Technology Meetup on Gravity Payments.

Read More
22 Mar
ABA Meetups Logo

April Meetups to Cover Independent Bookstore Day, Gravity Payments

The April Marketing Meetup will be held on Thursday, April 1, while the Technology Meetup will be held on Thursday, April 8. All booksellers are invited to sign up.

Read More
17 Mar
ABA Meetups Logo

April Meetups to Look at Independent Bookstore Day, Gravity Payments

The April Marketing Meetup will be held on Thursday, April 1, while the Technology Meetup will be held on Thursday, April 8.

Read More
10 Mar

Marketing Meetup Recap: Marketing Poetry Books

Danny Caine of Raven Book Store told attendees that his poetry section "pays his store's utitlities."

Read More
09 Mar
ABA Meetups Logo

March 11 Marketing Meetup to Offer Basic Tips on Using Canva

This session will include a review of graphic image platform Canva, plus a demonstration of customizing a marketing asset by ABA Graphic and Web Designer Melissa Napolitano.

Read More
01 Mar
ABA Meetups Logo

Sign Up for the March 4 Marketing Meetup on Poetry Books

Later this month, ABA will also host a Technology Meetup on the easy-to-use online design platform Canva.

Read More
23 Feb
ABA Meetups Logo

Upcoming Meetups Focus on Poetry Books, Canva

In March, booksellers can join a meetup to learn about marketing poetry books, in addition to a meetup covering the easy-to-use graphic design platform Canva.

Read More

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

PRESS INQUIRIES: ray@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

Copyright 2022 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement