26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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30 Jul
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ICYMI: July Education Roundup

During the month of July, the American Booksellers Association held the following education sessions on social media.

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02 Jul
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07 Jun
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Marketing Meetup Recap: Talk Genre to Me

In addition to providing best practices, guest speakers also provided genre-focused reading lists. 

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03 Jun

ICYMI: May Education Roundup

In May, ABA held education sessions on marketing ideas for nontraditional stores, store ownership, email list management, and more. 

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13 May
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Marketing Meetup Recap: Marketing Ideas for Nontraditional Stores

Booksellers shared best practices for marketing nontraditional stores.

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07 May

ICYMI: April Education Roundup

Take a look at some of the education sessions ABA hosted during the month of April.

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29 Apr
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Marketing Meetup Recap: How to Use More Effectively

Guest speakers shared tips about setting up a Bookshop page, explaining what the service is to customers, and more. 

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14 Apr

Sign Up for April 27 Marketing Meetup on

The session on optimizing your page will be led by Bookshop Partnerships Manager Sarah High.

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07 Apr

Learn About Credit Card Processor Gravity Payments at April 8 Technology Meetup

ABA recently partnered with Gravity Payments, which came recommended by several booksellers, to offer credit card processing services to bookstore members.

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07 Apr

Marketing Meetup Added for April 27 to Look at

Join the Tuesday, April 27, Marketing Meetup at 3:00 p.m. ET to learn about optimizing your page. The session will be led by Bookshop Partnerships Manager Sarah High.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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