In February, the American Booksellers Association will host a Marketing Meetup and a Technology Meetup. All booksellers are invited to join the Meetups, which typically run 45 minutes to an hour; advance registration is required.
The February schedule is as follows:
Marketing Meetup: Edelweiss360
Thursday, February 4, at 1:00 p.m. ET
This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists:
- Jenny Cohen of Waucoma Bookstore in Hood River, Oregon
- Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina
- Tom Batterson of New Story Community Books in Marshall, Michigan
- Lauren Messamore of Watermark Books & Café in Wichita, Kansas
Technology Meetup: Constant Contact
Thursday, February 11, at 1:00 p.m. ET
This session will feature an overview of Constant Contact led by Thomas Nettesheim, associate account manager. Topics discussed will include how to create a template, contacts, manage reporting, and ways to grow your contact list. Attendees will be able to ask questions during the session; they can also submit their questions ahead of time by emailing email@example.com.
Watch past Marketing and Technology Meetups in the Education Resources section on BookWeb, or look for recaps in BTW.