Marketing

When it came to the cover of the galley for The Mirror Thief by debut author Martin Seay, independent publisher Melville House went in an unusual direction: an ARC completely covered in bookseller blurbs.

Bookseller DIY is the first section to be featured in Bookselling This Week’s new series of articles on getting the most out of the association’s website.

New holiday designs for everything from posters and bookmarks to fliers and web banners are now available in the Bookseller DIY on BookWeb. 

Small Business Saturday (November 28) and Indies First events are just two weeks away. To ensure your visiting authors and other special activities are promoted to consumers via the Indies First map on IndieBound.org, enter the event details now into the Indies First Activity Registry.

Booksellers now have access to new images, logos, and other promotional materials to help publicize Small Business Saturday and Indies First. The new materials are posted in BookWeb’s Designs & Downloads.

Booksellers should place their orders now for 2016 Independent Bookstore Day tote bags and T-shirts. A sneak peek at one of the special literary-themed items that stores can order in January is also available.

U.K. indies report book sales up 30 percent during “Books Are My Bag” campaign; Authors share #BooksThatHooked in Twitter campaign; HarperCollins acquires e-Book deals newsletter The Midlist

Saturday, October 31, is the last day for ABA member stores to take advantage of Indies First publisher specials and for stores new to Indies Introduce to register for the Winter/Spring 2016 debut title program.

ABA’s new Revisit & Rediscover program aims to highlight favorite backlist titles through a regular feature in the monthly Indie Next List and quarterly Kids’ Indie Next List fliers.

As the third annual celebration of Indies First on Small Business Saturday approaches, bookstores are encouraged to enter their event details into the Indies First Activity Registry so their plans are publicized to consumers through IndieBound.org’s Indies First map.

October 31 is the last day for all stores to take advantage of Indies First publisher offers and for stores that are new to Indies Introduce to sign up to participate in the debut title program.

Cheryl Strayed, the bestselling author of Wild, Tiny Beautiful Things, Torch, and the forthcoming Brave Enough, is calling on her fellow authors to show their support for independent bookstores by linking to indie websites and by signing up to be booksellers at their favorite indies on Small Business Saturday.

Here, by category, are the more than 200 titles featured in the 2015 ABC Best Books for Young Readers Catalog. The deadline for catalog orders is this Tuesday, September 1.

Following an opening in New York and Los Angeles on October 16, the nationwide release of the film Room, based on the novel by Emma Donoghue, is scheduled for November 6. Promotional materials for the film and movie tie-in editions are available.

New graphics for use on store websites encourage customers to create a Kobo account and take advantage of a special “eRead Local” credit.