Marketing

Boston initiative encourages shoppers to support small businesses; NetGalley shows support for Indies First; New Zealand to start taxing e-books from overseas retailers; A Moveable Feast sales spike after Paris terrorist attacks; Bookbuilders of Boston blog series spotlights indie bookstores

More than 400 bookstores across the U.S. will be hosting Indies First celebrations on November 28, Small Business Saturday. Here are some final tips for booksellers, as well as photos of authors who helped kick off Indies First during last weekend’s Miami Book Fair International.

From now through November 30, Constant Contact is offering a Cyber Monday Special: New subscribers can sign up for Constant Contact’s full range of e-mail marketing tools and free coaching at 40 percent off for three months.

American Express has released new designs for promoting Small Business Saturday, November 28. The designs, part of its “Show Your Love” campaign, are available now in BookWeb’s DIY.

When it came to the cover of the galley for The Mirror Thief by debut author Martin Seay, independent publisher Melville House went in an unusual direction: an ARC completely covered in bookseller blurbs.

Bookseller DIY is the first section to be featured in Bookselling This Week’s new series of articles on getting the most out of the association’s website.

New holiday designs for everything from posters and bookmarks to fliers and web banners are now available in the Bookseller DIY on BookWeb. 

Small Business Saturday (November 28) and Indies First events are just two weeks away. To ensure your visiting authors and other special activities are promoted to consumers via the Indies First map on IndieBound.org, enter the event details now into the Indies First Activity Registry.

Booksellers now have access to new images, logos, and other promotional materials to help publicize Small Business Saturday and Indies First. The new materials are posted in BookWeb’s Designs & Downloads.

Booksellers should place their orders now for 2016 Independent Bookstore Day tote bags and T-shirts. A sneak peek at one of the special literary-themed items that stores can order in January is also available.

U.K. indies report book sales up 30 percent during “Books Are My Bag” campaign; Authors share #BooksThatHooked in Twitter campaign; HarperCollins acquires e-Book deals newsletter The Midlist

Saturday, October 31, is the last day for ABA member stores to take advantage of Indies First publisher specials and for stores new to Indies Introduce to register for the Winter/Spring 2016 debut title program.

ABA’s new Revisit & Rediscover program aims to highlight favorite backlist titles through a regular feature in the monthly Indie Next List and quarterly Kids’ Indie Next List fliers.

As the third annual celebration of Indies First on Small Business Saturday approaches, bookstores are encouraged to enter their event details into the Indies First Activity Registry so their plans are publicized to consumers through IndieBound.org’s Indies First map.

October 31 is the last day for all stores to take advantage of Indies First publisher offers and for stores that are new to Indies Introduce to sign up to participate in the debut title program.