Marketing

Danny Givens, owner of Givens Books-Little Dickens in Lynchburg, Virginia, has created a series of buy local-themed commercials for WABC, a local television station.

The Independent Bookstore Day Marketing-in-a-Mailer contains signage, stickers, teasers, shelf-talkers, and balloons to help bookstores promote the event. The kit costs $19 and orders are due March 1.

The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

Author Emma Straub is serving as the ambassador for Independent Bookstore Day, which takes place April 29. Orders for special merchandise for the event are due February 1.

The IndieCommerce team explains what Google’s recent decision regarding intrusive interstitials on mobile devices means for bookstore websites.

Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

With just a few days to go until Indies First on Small Business Saturday, here are some last-minute reminders and tips for making the most of the celebration.

SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced

Members of the American Specialty Toy Retailing Association, including several bookstores that sell toys, celebrated Neighborhood Toy Store Day on Saturday, November 12.

Booksellers can place their orders now for official 2017 Independent Bookstore Day tote bags and T-shirts featuring an illustration by Lisa Brown.

Booksellers should be sure to snap and share photos of their guest authors and the festive events taking place in their stores on Indies First on Small Business Saturday.

Booksellers who enter ABA’s “Stories to Share” Social Media contest will have a chance to win $50 off their 2017–2018 membership dues plus a full day of dedicated posts on ABA’s social media accounts.

With Indies First on Small Business Saturday less than four weeks away, booksellers should submit their store’s event details so they will appear on the searchable Indies First map.

To help businesses celebrate Small Business Saturday, American Express has created a toolkit of downloadable marketing materials as well as an incentive for customers to shop at small retailers.

“Stories to Share,” a new marketing resource for ABA members, provides ready-made graphics and logos for booksellers to use on social media.