Marketing

October 31 is the deadline for ABA member stores that are new to the Indies Introduce program to register for publishers’ Winter/Spring 2017 promotions on 10 adult and 10 children’s titles.

ABA has teamed with Candlewick Press to roll out a new gift certificate design that features the cover art from A Child of Books by Oliver Jeffers and Sam Winston.

Last week, the October Indie Next List e-newsletter, powered by Shelf Awareness, was delivered to 225,648 customers at 51 ABA member stores.

Eight attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY.

October 31 is the last day for ABA member stores that are new to the Indies Introduce program to register for the Winter/Spring 2017 promotion.

Two authors whose debuts were chosen by booksellers for the Winter/Spring 2017 Indies Introduce program were beneficiaries of the Associates of the Boston Public Library Writer-in-Residence program.

Booksellers who are planning to participate in the Winter/Spring 2017 Indies Introduce program should sign up now and make a note to stop by ABA’s booth at the regional trade shows to check out the newest crop of titles.

ABA member stores can sign up now to offer their customers a new monthly Indie Next List e-newsletter, powered by Shelf Awareness. The free store-branded newsletter will be available this fall.

For the ninth consecutive season, publishers are offering specials on 10 adult titles and 10 children’s titles chosen by panels of booksellers from across the U.S. as the top upcoming debuts.

A new monthly Indie Next List e-newsletter, powered by Shelf Awareness, will be available this fall free of charge to ABA member stores to offer to their customers. Stores can sign up for the e-newsletter program now.

ABA today announced author/director Lena Dunham as the 2016 official spokesperson for Indies First, the national campaign of activities and events in support of independent bookstores, which takes place on Small Business Saturday, the weekend after Thanksgiving.

Josh Niesse and Megan Bell, the owners of Underground Books, a used, rare, and antiquarian bookstore, will open Hills & Hamlets Bookshop next month in the urbanist green living community of Serenbe, in Chattahoochee Hills, Georgia. The new store’s inventory will be predominantly new books.

Edelweiss/Treeline Education and Outreach Coordinator Joe Foster explains how publisher event grids posted to Edelweiss enable booksellers to request touring authors, see relevant title information, and more.

Janet Geddis, the owner of Avid Bookshop in Athens, Georgia, shares her tips and tricks for using Instagram to promote her store and increase sales.

This July, 250 independent bookstores will participate in the fifth anniversary year of Find Waldo Local, a shop local challenge co-sponsored by Candlewick Press and ABA.