Marketing

Hundreds of bookstores across the nation will participate in Independent Bookstore Day on April 30 with all-day celebrations featuring book-themed refreshments, poetry on demand, animal adoptions, and more.

Since the 2010 launch of Google’s Business View, a number of indie booksellers have opted to have the interiors of their stores photographed to produce virtual tours that allow anyone to visit their businesses from the comfort of their own homes. 

A total of 430 stores have ordered exclusive literary-themed items to sell during this year’s celebration of Independent Bookstore Day on April 30.

The IndieBound Refresher pack, which was created at the request of booksellers looking to re-familiarize themselves with the IndieBound program, contains bookmarks, decals, rally cards, and pins that promote the power of shopping local.

This week, Independent Bookstore Day announced that author Lauren Groff will serve as the 2016 Author Ambassador for the April 30 event. Merchandise orders for booksellers planning to participate are due February 1.

Kicking off the first full day of educational programming at Wi11, author and brand-building expert Martin Lindstrom delivered a breakfast keynote based on his upcoming book, Small Data: The Tiny Clues That Uncover Huge Trends.

Booksellers can now place their orders for exclusive, literary-themed items for this year’s celebration of Independent Bookstore Day. Orders are due February 1.

With the official 2016 Independent Bookstore Day catalog going live on Friday, January 15, booksellers are encouraged to start planning their orders, displays, and celebrations for the April 30 event. 

Booksellers planning to celebrate Independent Bookstore Day on April 30 can begin placing orders for exclusive, literary-themed merchandise on January 15. Orders are due by February 1. 

Booksellers can get inspired for next year’s celebration of Banned Books Week by checking out a collection of more than 80 photos of bookstore displays from this year’s event.

Bookstores across the country have organized many fun activities and promotions this season, ranging from traditional gift-wrapping programs benefitting local charities to Duck’s Cottage’s holiday-themed “Coloring and Cocktails” event.

Boston initiative encourages shoppers to support small businesses; NetGalley shows support for Indies First; New Zealand to start taxing e-books from overseas retailers; A Moveable Feast sales spike after Paris terrorist attacks; Bookbuilders of Boston blog series spotlights indie bookstores

More than 400 bookstores across the U.S. will be hosting Indies First celebrations on November 28, Small Business Saturday. Here are some final tips for booksellers, as well as photos of authors who helped kick off Indies First during last weekend’s Miami Book Fair International.

From now through November 30, Constant Contact is offering a Cyber Monday Special: New subscribers can sign up for Constant Contact’s full range of e-mail marketing tools and free coaching at 40 percent off for three months.

American Express has released new designs for promoting Small Business Saturday, November 28. The designs, part of its “Show Your Love” campaign, are available now in BookWeb’s DIY.