Marketing

The November Indie Next List’s 12 “Now in Paperback” titles are featured with bookseller quotes on a downloadable flier and shelf-talkers.

Friday, October 31, is the last day for ABA member stores to take advantage of great offers from publishers participating in this year’s Indies First promotion, as well as the final day to sign up for the Indies Introduce program for Winter/Spring 2015.

Booksellers can ramp up their publicity efforts for Small Business Saturday with free marketing materials from American Express/Shop Small.

Through October 30, booksellers can order a canvas tote bag designed by cartoonist Roz Chast for Independent Bookstore Day, to be held on a national level on May 2, 2015.

ABA member stores that have not signed up for the Winter/Spring 2015 Indies Introduce Debut Authors and New Voices promotion and have not participated in past Indies Introduce promotions have just two weeks left.

Here we present BTW’s annual holiday preparations checklist in the hopes that booksellers will find something to help their businesses run just a little smoother during this busy time.

The Association of American University Presses and its members are inviting booksellers to join in the celebration of the third annual University Press Week, from Sunday, November 9, through Saturday, November 15. 

ABA has created new DIY materials to help booksellers educate their customers about their payment options under the Apple E-Book Settlement.

The bright-blue Indies First bags are back, and they’re the perfect way to celebrate with authors, readers, and favorite bookstore-loving friends on Small Business Saturday and beyond.

The American Booksellers Association has worked with Kobo to create a series of Kobo-branded in-store marketing materials that promote e-content and the free Kobo reading app.

To help booksellers spread the spirit of the ever-growing Indies First campaign, ABA has created brand-new Indies First designs, which can be used to create in-store materials and to promote the movement online.

Small Business Saturday’s Neighborhood Champion program is accepting applications until October 16. 

A TV commercial campaign developed for Prairie Books & Gifts in Hastings, Nebraska, has garnered a great response from customers and has won a regional Emmy for its music composition. 

As customers enjoy treats and prizes at parties concluding July’s celebration of Find Waldo Local, MSNBC’s Your Business is visiting two indie bookstores to report on the buy local spirit fostered by the event.

The recently unveiled Google My Business portal allows small businesses to manage their Google services through one central location.