Marketing

There are a variety of ways for booksellers to get involved in this year’s annual celebration of Screen-Free Week, which takes place from May 4 – 10 and coincides with Children’s Book Week.

Booksellers and e-mail marketing company representatives discussed three different platforms at the Wi10 education session “E-mail Marketing Options: Shelf Awareness, Ingram Sendr, Constant Contact.”

In celebration of the 96th annual Children’s Book Week, running this year from May 4 to 10, booksellers are once again invited to participate in the Children’s Book Week Display Contest.

At a Winter Institute panel presented by the ABC Children’s Group at ABA, booksellers offered strategies for communicating with customers about products, encouraging and training staff to upsell, and buying and displaying book and non-book pairings to maximize sales.

The official 2015 Children’s Book Week poster, commemorating the 96th year of the reading and literacy celebration, was designed by Grace Lee, a storybook artist for Disney Publishing Worldwide.

To Kill a Mockingbird author to release second book; Government censorship may shutter independent Belarus bookstore; Anne Enright named first Laureate for Irish Fiction; Penguin inks sales/distribution deal with America’s Test Kitchen; BISG, ALA to survey library patrons’ digital preferences; Random House’s independent bookstore liaison expands duties to Penguin; Simon & Schuster introduces new multimedia imprint

Matchbook Marketing to offer consulting to indie bookstores; Images from upcoming illustrated Harry Potter released; Simon & Schuster authors to teach online courses; Readers to win prizes, raise funds for NBF on National Readathon Day; Penguin Publishing Group announces big changes; Betsy Hotel Writer's Room offers residency for James Laughlin Award winners 

The Asheville Internet marketing firm JB Media Group will present a session on the ABCs of social media strategy and analytics on Tuesday, February 9, at the Winter Institute.

Claire Anderson-Ramos of The Book Cellar in Chicago, Illinois, has created a colorful, inspiring logo for Independent Bookstore Day.

Deck your walls and website with four new winter/holiday designs for banners and posters available now, along with past favorites, in the Bookseller DIY’s Designs & Downloads.

Here are tips to help booksellers spread the word via social media about their upcoming Indies First plans and Upstream partnerships.

The November Indie Next List’s 12 “Now in Paperback” titles are featured with bookseller quotes on a downloadable flier and shelf-talkers.

Friday, October 31, is the last day for ABA member stores to take advantage of great offers from publishers participating in this year’s Indies First promotion, as well as the final day to sign up for the Indies Introduce program for Winter/Spring 2015.

Booksellers can ramp up their publicity efforts for Small Business Saturday with free marketing materials from American Express/Shop Small.

Through October 30, booksellers can order a canvas tote bag designed by cartoonist Roz Chast for Independent Bookstore Day, to be held on a national level on May 2, 2015.