“October Is the New December” Designs Encourage Shopping Early This Holiday Season

As booksellers enter the important fourth quarter sales season, the American Booksellers Association has created a range of images and designs that stores can use to encourage readers to shop early. 

Shopping early is important this year due to the high demand for books, the potential for supply chain disruptions and delayed inventory shipments, and the need to help bookstores and other small businesses make it through the end of the year.

The designs, which feature the motto “October is the new December” and messaging to “buy early, buy local,” can be used across social media, newsletters, and websites, or in stores. The designs are available now in BookWeb’s Marketing Assets.

Booksellers should make clear to customers how they can shop with the store, whether in-store, online, or both, and whether that includes curbside pickup or delivery.

While the images for digital use are book-themed, ABA has created three printable poster images that include space for customizing with store logos: one for use by bookstores, and two posters featuring a general theme that booksellers can share with their fellow local businesses.

Visit BookWeb’s Marketing Assets now to download these new designs.