Book Post, a bite-sized, newsletter-based book review delivery service, is currently looking for bookstores to partner with in the future. Bookselling This Week spoke with Book Post’s founding editor, Ann Kjellberg, about the opportunity.
In addition to working as a bookseller and in publishing, Kjellberg worked for many years as a book review editor at the New York Review of Books; she started Book Post in 2017 in order to find a “creative way to broaden the audience for book criticism” and to support reading.
“My idea was to dedicate [Book Post] to building and boosting reading around the country — to find creative ways to reach readers and support and nurture new reading,” said Kjellberg. Book Post, she said, is a place where people can “engage with new ideas in literature, history, science, etc., and try to grow a common language based on shared ideas.”
Every few months, Book Post partners with a different independent bookseller for book sales. So far, Book Post has worked with Malaprop’s in Asheville, North Carolina; Greenlight Bookstore in New York City; Mac’s Backs in Cleveland, Ohio; and Left Bank Books in St. Louis, Missouri. The partnership offers a variety of benefits, including:
- A post announcing the partnership, which includes a profile.
- Store links at the end of each book review included in Book Post
- News regarding the store shared on social media, plus she uses the store in in her free posts about the book world. (For example, in a post about partnering with school book fairs, Kjellberg has included stories and photos from her most recent partner, Malaprop’s).
- Shelf-talkers that quote Book Post reviewers and highlight the partnership.
- Complimentary Book Post subscriptions for staff.
- Event collaboration with writers brought to stores by Kjellberg or with Kjellberg herself, who talks on book criticism and book culture.
- Special offers. (For example, this holiday season, readers can receive a Book Post subscription if they buy a $35 Malaprop’s gift card.)
- Readers can receive a free subscription to Book Post in exchange for spending $100 at the partner store.
Kjellberg is looking for the following for bookstore partnerships:
- Partnerships with bookstores in underserved communities. She’d like a broad geographic reach.
- Bookstores willing to share information about Book Post in their communities to help the service grow. A strong social media presence is a plus.
- Bookstores that have found creative ways to maintain a virtual community during COVID-19 lockdowns.
Bookstores interested in working with Book Post can email firstname.lastname@example.org.