Santa Rosa Theme

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We are expecting a significant number of holiday shoppers at IndieCommerce websites this year. The appearance of your website can have a big impact on sales. To assist with this endeavor for IndieCommerce stores interested in a new look for their website, we’re introducing two new templates/themes.  The second new theme is the Santa Rosa theme.


  • Five different, more subtle color palettes (ADA compliant for color contrast)
  • Wider theme (to maximize available space)
  • Navigational icons (with icon images included in the theme)
  • Built-in slideshow (alt text for slideshow images available for ADA compliance)
  • Re-designed book product page.

Sample Sites using the Santa Rosa Theme

It’s important to note that this theme was designed for certain elements to be in specific regions of the theme and with a specific design in mind.  Configuration for several Views and other sections of the theme are required and certain blocks must be placed in particular regions to achieve the intended design.  If it is not already, Superfish Menus and other features may need to be enabled for your IndieCommerce site as well.

If you would like to give the Santa Rosa theme a try, please contact [email protected], with the email subject “Santa Rosa Theme".

Documentation for theme configuration is attached as Word and PDF file types. Please follow the steps listed in the documents.

D7 Taxonomy: 

IndieCommerce Help Documents


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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