On Thursday, February 27, at 11:00 a.m. ET, the American Booksellers Association will present a Marketing Meetup on Edelweiss360.
Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. In addition to driving foot traffic to stores, this new service aims to expand a store’s online ordering and pre-ordering capabilities to better compete with large online retailers.
ABA offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the Meetup mailing list here to receive invitations for the Technology Meetups, Marketing Meetups, or both.