BTW Articles

16 Oct

Gear Up for Indies First 2024

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

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14 Aug
Analog Adventures: Tune Out the Noise, Turn the Pages

Analog Adventures Fall Campaign: Tune Out the Noise, Turn the Pages

In today’s fast-paced, technology-driven world, it's easy to feel overwhelmed and disconnected. We invite readers to journey to where the joy of reading and the charm of analog activities take center stage.

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17 Jul

Bookstore Romance Day 2024: How Your Store Can Share The Love

Love is in the air! August 17 is the sixth annual Bookstore Romance Day. Any store that sells Romance Fiction titles is encouraged to participate!

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25 Jun
Indies Take The Gold July 16-17, 2024

"Indies Take The Gold" Campaign To Counter Prime Days

“Indies Take The Gold” is an engaging marketing campaign designed to celebrate the spirit of community and excellence of independent bookstores during the Summer Olympics. 

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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12 Oct
How To Pronoun Jólabókaflóð

How Bookstores Can Celebrate Jólabókaflóð

If only there was a holiday all about gifting books…Luckily, Iceland has this covered with Jólabókaflóð!

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25 Oct
The Presents Are Now #ShopLocal

The Future is Indie, The Presents Are Now

Join us in celebrating the joy of giving with meaningful presents that hold stories and memories, making this holiday season truly special. Encourage your customers to shop local for the holidays, because the future is undoubtedly indie.

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18 Oct

The Countdown to Indies First 2023 is On!

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

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16 Aug
Plant the Future You Want To See

The Future Is Indie Campaign Continues For The Fall!

By choosing to shop local and shop indie, readers not only nurture a thriving literary culture but also sow the seeds of a more sustainable and diverse future.

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26 Jun
The Future Is Indie: Anti-Prime Campaign

ABA Launches #TheFutureIsIndie Campaign To Counter Prime Day

The future will be more diverse, more authentic, less corporate, more local, more community-oriented — The Future Is Indie. This year’s brand new campaign counters Amazon Prime Day and champions the importance of independent businesses in shaping the future.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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