BTW Articles

25 Jun
Indies Take The Gold July 16-17, 2024

"Indies Take The Gold" Campaign To Counter Prime Days

“Indies Take The Gold” is an engaging marketing campaign designed to celebrate the spirit of community and excellence of independent bookstores during the Summer Olympics. 

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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12 Oct
How To Pronoun Jólabókaflóð

How Bookstores Can Celebrate Jólabókaflóð

If only there was a holiday all about gifting books…Luckily, Iceland has this covered with Jólabókaflóð!

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25 Oct
The Presents Are Now #ShopLocal

The Future is Indie, The Presents Are Now

Join us in celebrating the joy of giving with meaningful presents that hold stories and memories, making this holiday season truly special. Encourage your customers to shop local for the holidays, because the future is undoubtedly indie.

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18 Oct

The Countdown to Indies First 2023 is On!

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

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16 Aug
Plant the Future You Want To See

The Future Is Indie Campaign Continues For The Fall!

By choosing to shop local and shop indie, readers not only nurture a thriving literary culture but also sow the seeds of a more sustainable and diverse future.

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26 Jun
The Future Is Indie: Anti-Prime Campaign

ABA Launches #TheFutureIsIndie Campaign To Counter Prime Day

The future will be more diverse, more authentic, less corporate, more local, more community-oriented — The Future Is Indie. This year’s brand new campaign counters Amazon Prime Day and champions the importance of independent businesses in shaping the future.

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15 Jun
Jessica Stauffer and Gen de Botton Ci6 costume party

Guess ABA’s Costumes for the Children’s Institute Costume Party!

ABA staff are putting the finishing touches on their costumes for the 10th Children’s Institute Costume Party, which all attendees are encouraged to participate in.

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17 Mar

How Bookstores Are Celebrating The 10th Indie Bookstore Day!

In celebration of the 10th Independent Bookstore Day (Ap

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26 Apr
Emily Henry, author of "Happy Place"

A Q&A With Emily Henry, Author of May Indie Next List Top Pick “Happy Place”

“Emily Henry is the master of the romance novel and Happy Place is her best one yet!” said Robin Limeres of Phoenix Books in Burlington, Vermont.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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