14 Feb

Upcoming Book Sense Ads in Print

Book Sense and recent 76 picks will be featured in print advertisements that will reach hundreds of thousands of consumers in the upcoming weeks.

Book Sense "bookmark" ads in The Atlantic will feature The Passion of Artemisia by Susan Vreeland (Viking, 0670894494) in February; Burning Marguerite by Elizabeth Inness-Brown (Knopf, 0375411968) in March; and What Do We Know by Mary Oliver (Da Capo Press, 030680994X) in April.

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07 Feb Is Better Than Ever -- And Offers Free Trial to Prove It has begun a marketing program designed to encourage booksellers who may not have evaluated the program since its commercial launch in November 2000 to look again. Len Vlahos, director, told BTW that since first went online in the summer of 2000 in a live beta test "the product has experienced so much growth and development -- we really want stores to take another look."

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07 Feb

ABA Announces Prescription for Reading Partnership with Pizza Hut® BOOK IT!®

The American Booksellers Association has announced a new partnership with the Pizza Hut® BOOK IT! ® Program and Chronicle Books in support of ABA's 2002 Prescription for Reading program. Prescription for Reading pairs independent booksellers with healthcare providers in an effort to remind parents and caregivers about the importance of reading to very young children.

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07 Feb

Booksellers Put Their Mark on Book Sense 76

Booksellers know that the Book Sense 76 is a great marketing tool. But now booksellers are finding out that adding their store's logo on the front of the flyer makes it an even better marketing tool.

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31 Jan

Book Sense Gift Certificates Go for the Gold

The Book Sense Gift Certificate program continues to grow and gain national acceptance. Indeed, more gift certificates were sold on Web sites in December thancolo in the previous 11 months combined.

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24 Jan

Shelf-Talkers for Book Sense 76 Picks

Some publishers send shelf-talkers to you in the monthly white box. The Northern California Independent Booksellers Association very generously sends out shelf-talkers for the Top Ten picks to any interested store in the country; let me know if you're interested! And, we have a blank Book Sense shelf-talker, downloadable from, for you to write on or, literally, to cut and paste the quote from the 76 flier: Here's the link.

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16 Jan

Using Publisher Co-op to Strengthen Your Web Site

For many booksellers, publisher co-operative promotions are an essential and cost-effective tool. As Dave Kaverman, co-owner of the Little Professor Book Company in Fort Wayne, Indiana, explained in a previous BTW piece last fall, utilizing publisher co-op allowances can help a store fulfill several goals at once: increasing a store's marketing exposure while also adding money to the bottom line.

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14 Dec

Book Sense Kicks Off 2002 With Ads in The Atlantic

The January issue of The Atlantic will feature four Book Sense ads. Titles to be featured are: The Jazz Bird by Craig Holden (Simon & Schuster, 0743212967); Mrs. Kennedy: The Missing History of the Kennedy Years by Barbara Leaming (Free Press, 0684862093); Death at the Priory: Sex, Love, and Murder in Victorian England by James Ruddick (Atlantic Monthly Press, 0871138328); and Looking for Alaska by Peter Jenkins (St. Martin's Press, 0312261780). One of the ads will specifically promote BookSense. com to consumers.

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14 Dec

The January/February 2002 Book Sense 76 Preview

I know you can barely bear to think about 2002 right now, but I do hope you can take one moment in this hectic holiday season and get a little re-energized by the thought of a lot of gems coming first thing in the New Year! Great midlist for us to sell!

In fact, it's the highest number of books I can recall coming out in the first two weeks of the 76 time span in question, and I apologize in advance. I kept them to a minimum, AND a few publishers moved up shipping schedules for us to get them out earlier.


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07 Dec

Book Sense on NPR Concludes This Week

The current series of Book Sense spots on the National Public Radio (NPR) shows All Things Considered, Morning Edition, and Weekend Edition wraps up this week.

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30 Nov

Book Sense Spots on NPR for the Weeks of December 3 & 10

Book Sense spots on the National Public Radio (NPR) shows All Things Considered, Morning Edition, and Weekend Edition continue this week and next. Air dates, title information, and times-where available-are provided below. Air times are Eastern time and are approximate.

Programming information will be updated as more times become available online at here.

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30 Nov

"Booked for the Holidays" Flier Available Online

A PDF format "Booked for the Holidays" flier that you can print (in color or B&W) to post in your bookstore or use as a bag stuffer can be downloaded here.

The flier features titles highlighted in the December 10 issue of The New Yorker. Room is provided at the bottom of the flier to add your bookstore logo with a stamp or a sticker.


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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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