BTW Articles

22 Nov

ABA Welcomes New Marketing Manager

Greg Galloway has joined ABA as the association’s new marketing manager and designer.

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17 Nov

National Book Awards Honor Stories of Struggle

At the 62nd annual National Book Awards ceremony, held yesterday in New York City, stories of struggle were honored and the award winners, who included three women of color, gave voice to them. Also honored with lifetime achievement awards were Books & Books’ Mitchell Kaplan and poet John Ashbery.

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17 Nov

Another Jump in Retail Sales at Bookstores

Book sales were up for the second straight month in September, according to preliminary figures recently released by the Bureau of the Census.

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09 Nov

Five Book Pledge” an Overwhelming Success

Thanks to close to 600 customers who pledged to buy five more books a year and a renegotiation of its lease, A Room of One’s Own ended its fiscal year in the black and with plans to expand.

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09 Nov

Booksellers Share Best Practices for Promoting E-Books

The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.

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03 Nov

Teen Reviews Help Make Better Booksellers

To find out if teenagers still love the undead, want more werewolves or something else, some indie booksellers ask teens to write their own reviews, which are posted in-store or in e-newsletters.

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02 Nov

With Private Sponsorship, Inkwood Hosts Author Events for Low-Income Students

Thanks to the sponsorship of a local law firm, Inkwood Books was able to donate 100 copies of Zora and Me and to host the book’s authors at two events aimed at students from low-income schools.

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27 Oct

Candlewick Announces CHIRP Scholarship Winner

Candlewick Press has named Marika McCoola of The Odyssey Bookshop in South Hadley, Massachusetts, as the winner of its CHIRP scholarship to Winter Institute 7.

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27 Oct

Avid Bookshop Opens With Enthusiastic Community Support

After interning at several bookstores, attending BEA, graduating from booksellers school, and fundraising and planning for a few years, Janet Geddis hosted the grand opening of Avid Bookshop in Athens, Georgia, this past weekend. Community response has been overwhelmingly positive.

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27 Oct

Tapping the Market for YA Book Clubs for Adults

Booksellers share their experiences of starting and building YA book clubs for adults and the challenges of introducing the uninitiated to the world of YA lit.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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