BTW Articles

09 Feb

Rainy Day Books Issues a Handselling Challenge

The owners of Rainy Day Books love Alex George’s A Good American so much that they’ve issued a handselling challenge to ABA member stores. The Fairway, Kansas, indie will award a scholarship to Winter Institute 8 to the bookstore that sells the most copies of the novel between now and next fall.

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22 Mar

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features one upcoming and six active promotions.

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06 Oct

YA Book Clubs “Revel in the Awesome”

Joanna Parzakonis of Bookbug, Lanora Hurley of Next Chapter Bookshop, and Maggie Tokuda-Hall of Books Inc. share tips for attracting and keeping YA book club readers.

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22 Nov

ABA Welcomes New Marketing Manager

Greg Galloway has joined ABA as the association’s new marketing manager and designer.

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16 Feb

Abrams Promo Helps Indies Focus on the Art of Selling

The Art of Selling Books, a new promotion from Abrams that offers 90-days dating, free freight, and extra discounts on 20 curated assortments of front and backlist titles for adults and children, is getting an enthusiastic reception from indie booksellers around the country.

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29 Mar

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features five active promotions.

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06 Oct

Bartleby’s Makes Progress Toward Reopening

With much hard work and the help of family and community members, Lisa Sullivan hopes to reopen Bartleby’s Books before Thanksgiving. The Wilmington, Vermont, bookstore was almost totally destroyed by flooding from Hurricane Irene.

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22 Nov

Drabyak Fellowship Winner Named

Emily Adams, buyer and book club coordinator at Third Place Books in Lake Forest Park, Washington, has been named the winner of the second annual Joe Drabyak Frontline Fellowship, sponsored by Workman Publishing.

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16 Feb

ABA CEO Addresses British Columbia Booksellers Association

Last weekend ABA CEO Oren Teicher was the keynote speaker at the British Columbia Booksellers Association’s Winter Education Day.  Teicher’s two talks focused on book industry trends and the opportunities and challenges facing independent booksellers across North America.

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29 Mar

Ideas on Display

Several booksellers recently reconsidered the art of the display.  Their efforts include a new take on the monochromatic, inspired by Christopher Moore; a twist on family reading time; and a new location for overlooked picture books.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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