BTW Articles

01 Mar

Tech Talk: E-Readers

This week, BTW’s new technology feature provides an overview of common e-reader devices and their compatibility with Google eBooks.

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23 Feb

March 1 Deadline for “Find Waldo Local”

Next Thursday, March 1, is the last day for indie booksellers to sign up for the July celebration of “Find Waldo Local,” a community-wide Shop Local promotion, co-sponsored by Candlewick Press and ABA.

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21 Feb

Google eBooks and Self-Publishers

Many indie booksellers have successfully partnered with self-published authors for years, and the growing popularity of digital formats doesn’t mean these relationships have to end.

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16 Feb

ABA CEO Addresses British Columbia Booksellers Association

Last weekend ABA CEO Oren Teicher was the keynote speaker at the British Columbia Booksellers Association’s Winter Education Day.  Teicher’s two talks focused on book industry trends and the opportunities and challenges facing independent booksellers across North America.

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16 Feb

Abrams Promo Helps Indies Focus on the Art of Selling

The Art of Selling Books, a new promotion from Abrams that offers 90-days dating, free freight, and extra discounts on 20 curated assortments of front and backlist titles for adults and children, is getting an enthusiastic reception from indie booksellers around the country.

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09 Feb

Rainy Day Books Issues a Handselling Challenge

The owners of Rainy Day Books love Alex George’s A Good American so much that they’ve issued a handselling challenge to ABA member stores. The Fairway, Kansas, indie will award a scholarship to Winter Institute 8 to the bookstore that sells the most copies of the novel between now and next fall.

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09 Feb

Verso Study Spotlights Consumer Book Buying Behavior

The results of the third annual “Survey of Book Buying Behavior With Verso Digital,” presented at last month’s Winter Institute, provided insights on e-reader and tablet ownership, the split between e-book/print book purchasing, and the effect of the Borders closing on book buying.

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02 Feb

Weller Book Works: Operation Book Drop

Weller Book Works recently placed hundreds of free books for people to find throughout Salt Lake City in a guerrilla marketing campaign aimed at promoting both the store’s new location in Trolley Square and “the concept of the book.”

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26 Jan

E-Books: Where We’ve Been and Where We’re Going

Last week’s Winter Institute session “E-Books: Where We’ve Been and Where We’re Going” presented data on e-book sales growth and trends among IndieCommerce websites and a look at some of the creative ways indie booksellers are drawing customer attention to promote sales.

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12 Jan

An Interview With Historian and Wi7 Plenary Speaker Douglas Brinkley

Wednesday at Wi7 will be capped by an interview of award-winning historian Douglas Brinkley, author of The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast, by Bob Minzesheimer of USA Today. Here Brinkley talks about the heroes and bad faith players in Hurricane Katrina, indie booksellers’ role in the area’s economic recovery, and his upcoming titles.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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