BTW Articles

29 Mar

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features five active promotions.

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24 Feb

Small Investment, Big Impact: Giving Away $5 Gift Cards

Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.

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21 Apr

North Carolina Bookstores Undamaged by Storms

In the aftermath of the tornadoes that wreaked havoc in the southern and eastern U.S. and killed 45 people, ABA checked in with several North Carolina bookstores.

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09 Jun

ABACUS-10 Online Survey Now Live

On Friday, June 3, ABA bookstore members received a special e-mail announcing that the ABACUS-10 surveying process had begun.

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10 Aug

Gift and Game Buying Made Easier

The Ingram Content Group’s expanded gift and game catalog, which includes more than 125 vendors selected by Ingram buyers and former booksellers, can be used to help launch or augment a store’s non-book inventory.

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10 Mar

Nürnberg Toy Fair: Eat Sleep Play

Becky Anderson was “blown away” by the scope of Germany’s Nürnberg Toy Fair, where she recently found several new toy lines for Anderson’s Bookshops and came away with ideas for how indie booksellers can share information about favorite products.

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27 Apr

Buying Local Is Sustain-a-Bull in Durham

Sustain-a-Bull, the Local First organization launched last fall by The Regulator Bookshop’s Tom Campbell, has been steadily expanding.

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16 Jun

Customers Rally Around Old Firehouse Books

In March, Old Firehouse Books’ Jacqie Hasan told customers that the Fort Collins, Colorado, bookstore was having a “lean spring,” and she suggested a concrete way for customers to help. By the end of April, sales were up eight percent.

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10 Aug

Harvard Book Store to Publish Comics Anthology

Harvard Book Store is launching its first comics anthology. Minimum Paige will include work from some of the New England graphic novel community’s most well-known names as well as select customer submissions.

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16 Mar

New Bookstore to Open in Hazleton, Pennsylvania

Jennifer Green’s plans for Beantree Books, which is slated to open this June, include an inventory of new and used books, a coffee bar, a community meeting room, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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