BTW Articles

12 Apr

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features seven active promotions.

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18 Apr

DOJ Suit Elicits Strong Media Response

In the wake of the U.S. Department of Justice’s filing of a civil suit in district court in New York against Apple and five of the major publishers with agency model pricing for e-books, there were a lot of opinions about the nature and fairness of the suit, as well as some of the implications for the industry. Here is a roundup of some of the press coverage.

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19 Apr

World Book Night Giver Parties in Full Swing

At World Book Night parties from New York to Hawaii this week givers celebrated, shared stories, and left with their carton of books to be given away on the night of April 23.  Here, in photos, is a look at some of the fun at “pickup parties” at bookstores (and one library) across the country.

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24 Apr

Working With Self-Published Authors

In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.

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22 Sep

Farley’s Bookshop Goes Big With Small Presses

A consignment arrangement with small presses has enabled Farley’s Bookshop in New Hope, Pennsylvania, to build a deeper inventory selection that has grown customer interest and the store’s bottom line.

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09 Nov

Booksellers Share Best Practices for Promoting E-Books

The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.

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26 Jan

E-Books: Where We’ve Been and Where We’re Going

Last week’s Winter Institute session “E-Books: Where We’ve Been and Where We’re Going” presented data on e-book sales growth and trends among IndieCommerce websites and a look at some of the creative ways indie booksellers are drawing customer attention to promote sales.

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15 Mar

World Book Night: Music, Lights, Camera, Action

Bookstores’ promotional plans for World Book Night’s “great giveaway” include a mini parade of lights, TV crews filming the odyssey of the givers, and entertainment provided by local teenage musicians.

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29 Sep

Brilliant Books Readies to Open Second Location

Michigan’s Brilliant Books will open a second location next month. Co-owners Peter and Colleen Makin are taking over the lease of a storefront in an historic building in Traverse City on October 1. They hope to be selling books by October 17 and will throw a grand opening party in November.

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09 Nov

Five Book Pledge” an Overwhelming Success

Thanks to close to 600 customers who pledged to buy five more books a year and a renegotiation of its lease, A Room of One’s Own ended its fiscal year in the black and with plans to expand.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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