BTW Articles

17 Nov

Another Jump in Retail Sales at Bookstores

Book sales were up for the second straight month in September, according to preliminary figures recently released by the Bureau of the Census.

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09 Feb

Verso Study Spotlights Consumer Book Buying Behavior

The results of the third annual “Survey of Book Buying Behavior With Verso Digital,” presented at last month’s Winter Institute, provided insights on e-reader and tablet ownership, the split between e-book/print book purchasing, and the effect of the Borders closing on book buying.

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22 Mar

A Brilliant Way to Talk to Customers

Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.

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29 Sep

Ignatius Reilly in the House; Or, Bookstore Game Night

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

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17 Nov

National Book Awards Honor Stories of Struggle

At the 62nd annual National Book Awards ceremony, held yesterday in New York City, stories of struggle were honored and the award winners, who included three women of color, gave voice to them. Also honored with lifetime achievement awards were Books & Books’ Mitchell Kaplan and poet John Ashbery.

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09 Feb

Rainy Day Books Issues a Handselling Challenge

The owners of Rainy Day Books love Alex George’s A Good American so much that they’ve issued a handselling challenge to ABA member stores. The Fairway, Kansas, indie will award a scholarship to Winter Institute 8 to the bookstore that sells the most copies of the novel between now and next fall.

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06 Oct

YA Book Clubs “Revel in the Awesome”

Joanna Parzakonis of Bookbug, Lanora Hurley of Next Chapter Bookshop, and Maggie Tokuda-Hall of Books Inc. share tips for attracting and keeping YA book club readers.

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22 Nov

ABA Welcomes New Marketing Manager

Greg Galloway has joined ABA as the association’s new marketing manager and designer.

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16 Feb

Abrams Promo Helps Indies Focus on the Art of Selling

The Art of Selling Books, a new promotion from Abrams that offers 90-days dating, free freight, and extra discounts on 20 curated assortments of front and backlist titles for adults and children, is getting an enthusiastic reception from indie booksellers around the country.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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