BTW Articles

01 Dec

Sales Up at Many Indies Over Thanksgiving Weekend

Big or small, three years old or 100-plus, many independent bookstores reported robust sales for Black Friday weekend, ranging from five to 250 percent over the same period last year.

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21 Feb

Google eBooks and Self-Publishers

Many indie booksellers have successfully partnered with self-published authors for years, and the growing popularity of digital formats doesn’t mean these relationships have to end.

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05 Apr

World Book Night: A Reason to Party

With less than three weeks to World Book Night, plans are well underway at indie bookstores across the country for book “pickup parties” to be held in the week leading up to the April 23 celebration.

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13 Oct

Personalizing the E-Book Transaction

In response to e-book purchases, and to encourage return sales, many IndieCommerce bookstores are sending individualized or automated thank-you e-mails to customers.

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07 Dec

NBA Winner Jesmyn Ward on the Importance of Indies, Salvage the Bones & More

At this year’s National Book Awards ceremony, fiction winner Jesmyn Ward thanked Mississippi independent booksellers for helping Salvage the Bones find its readership. Here, Ward talks about the role of indies in advocating for her work, her Mississippi background, and her upcoming memoir.

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23 Feb

March 1 Deadline for “Find Waldo Local”

Next Thursday, March 1, is the last day for indie booksellers to sign up for the July celebration of “Find Waldo Local,” a community-wide Shop Local promotion, co-sponsored by Candlewick Press and ABA.

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05 Apr

Upcoming and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features seven active promotions.

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18 Oct

ABC Best Books for Children Catalog on its Way

This year’s full-color, 20-page ABC Best Books for Children Catalog featuring more than 200 fully vetted frontlist and backlist titles is slated to arrive at all ABA member stores by next week.

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08 Dec

Around Indies

Common Good Books to move to Macalester College; The Galaxy Bookshop heads to Main Street; Former story-hour kids return as river’s end booksellers; 4 Kids holds successful Take Your Child to a Bookstore Day; Accent on Books thanks customers; The Clintons shop (and sign) local; Boswell’s Stacie Michelle Williams rocks

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01 Mar

Tech Talk: E-Readers

This week, BTW’s new technology feature provides an overview of common e-reader devices and their compatibility with Google eBooks.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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