BTW Articles

20 Oct

Promoting E-Book Sales: One Bookseller’s Strategies

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

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20 Oct

Giovanni’s Room Honored With Historical Marker

Giovanni’s Room, the oldest gay and lesbian bookstore in the country, has had its place in history officially recognized by the state of Pennsylvania.

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18 Oct

ABC Best Books for Children Catalog on its Way

This year’s full-color, 20-page ABC Best Books for Children Catalog featuring more than 200 fully vetted frontlist and backlist titles is slated to arrive at all ABA member stores by next week.

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13 Oct

Personalizing the E-Book Transaction

In response to e-book purchases, and to encourage return sales, many IndieCommerce bookstores are sending individualized or automated thank-you e-mails to customers.

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13 Oct

ABA and Civic Economics Partner for Indie Impact Study Series

ABA has entered into a new partnership with Civic Economics that will enable 10 communities with an active ABA member bookstore to work directly with Civic Economics at a reduced rate to create a customized study examining the economic benefits of local, independent retailers.

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06 Oct

Bartleby’s Makes Progress Toward Reopening

With much hard work and the help of family and community members, Lisa Sullivan hopes to reopen Bartleby’s Books before Thanksgiving. The Wilmington, Vermont, bookstore was almost totally destroyed by flooding from Hurricane Irene.

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06 Oct

YA Book Clubs “Revel in the Awesome”

Joanna Parzakonis of Bookbug, Lanora Hurley of Next Chapter Bookshop, and Maggie Tokuda-Hall of Books Inc. share tips for attracting and keeping YA book club readers.

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29 Sep

Ignatius Reilly in the House; Or, Bookstore Game Night

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

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29 Sep

HarperCollins Launches Comprehensive Backlist Program

HarperCollins’ new Comprehensive Backlist promotion will enable bookstores to promote and sell thousands of its backlist titles through in-store “Digital-to-Print at Retail” using the Espresso Book Machine. The program will feature a mix of traditionally printed books as part of a store’s inventory and DPR editions printed in-store.

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29 Sep

Brilliant Books Readies to Open Second Location

Michigan’s Brilliant Books will open a second location next month. Co-owners Peter and Colleen Makin are taking over the lease of a storefront in an historic building in Traverse City on October 1. They hope to be selling books by October 17 and will throw a grand opening party in November.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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