BTW Articles

22 Mar

A Brilliant Way to Talk to Customers

Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.

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15 Mar

New and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features six active promotions.

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15 Mar

World Book Night: Music, Lights, Camera, Action

Bookstores’ promotional plans for World Book Night’s “great giveaway” include a mini parade of lights, TV crews filming the odyssey of the givers, and entertainment provided by local teenage musicians.

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14 Mar

Tech Talk: Pinterest for Online Window-Shopping and More

Several indie booksellers who have made Pinterest part of their social media marketing efforts have found it easy and fun to use and better than Twitter for connecting with customers.

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08 Mar

Around Indies

Nantucket Bookworks takes over operations of Mitchell’s Book Corner; Copperfield’s gets yarn stormed; Star Ledger reports on indie booksellers’ multifaceted approach; Atlanta InTown lists area bookstores adapting; Posman named Best Bookstore by New York Magazine

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08 Mar

New and Ongoing E-Book Promotions

The IndieCommerce Publisher Promotions page currently features six active promotions.

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08 Mar

Some World Book Night Reminders

Here’s a quick reminder of some of things booksellers do and don’t need to do in the run-up to the April 23 celebration of books and reading.

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07 Mar

Tech Talk: The Benefits of a Telecom Audit

Hiring the right firm to conduct a telecom audit can take the pain out of analyzing system inefficiencies and fees, lead to a phone company and Internet provider that better suit your business needs, and save you thousands of dollars.

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01 Mar

Gearing Up for the Big Giveaway

The buzz for World Book Night just got a lot louder. This week, givers found out which books they’ll be giving away and confirmed their pickup locations, and bookstores were busy planning events and creating displays.

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01 Mar

New and Ongoing E-Book Promos

The IndieCommerce Publisher Promotions page features four active promotions.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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