Marketing

Looking to increase revenue and bring in new customers on top of their regular, in-store business, a number of indie booksellers are turning toward business-to-business sales — large-quantity book sales to companies and organizations.

ABA bookstore members are eligible to receive a discount on standard and custom orders from ChicoBag, the manufacturer of reusable, stylish, and eco-friendly bags that come in a variety of shapes, sizes, fabrics, and colors. 

The deadline for ABA member stores to sign up and choose at least six titles for this fall’s Indies Introduce … Debut Authors promotion has been extended to Monday, July 1. 

The Indie Next Promotion in a Box program from Baker & Taylor provides an additional discount on Indie Next List titles and a free marketing kit designed for booksellers to promote the latest monthly titles.

Bookstores and businesses in neighborhoods across the country will be promoting the shop local message by celebrating Find Waldo Local during the month of July. 

The American Independent Business Alliance’s 11^th Annual Independents Week will be celebrated from July 1 through July 7. Bookstores will find a wealth of resources on the AMIBA website for use in organizing Independents Week events in their communities.  

Macmillan’s Fierce Reads program for teen fiction is offering an authorless event kit to ABA member stores. Supplies are limited, so booksellers should act as soon as possible.

Kobo eReaders and eBooks are featured in a national brand campaign on NPR that began on Monday, June 3, and will continue until the end of 2013.

Beginning immediately after BEA, Kobo eReaders and eBooks will be featured in a national brand campaign on NPR that will run until the end of the year. The news was announced first to ABA member bookstores participating in the Kobo program in an e-mail update on May 23.

With this fall’s promotion celebrating debut authors, ABA members will be able to introduce their customers to 22 of the best new writers for children and adults while taking advantage of publisher specials.

Kobo has just announced a new Mother’s Day promotion: buy a Kobo Glo between May 1 and May 13 and receive a free sleep cover. 

Promotional materials are now available to all ABA member stores  participating in Give Me Summer! Give Me Books! a national summer reading program for kids. Six titles tailored to children in each of three age groups — Kindergarten–Grade 2, Grades 3–5, and Grades 6–8— are featured.

Bookstores participating in this spring’s Celebrate Moms With Indies promotion must place their orders with publishers by May 1. For the Dads and Grads promotions, titles must be ordered by June 3.

From April 15 through May 13, any Kobo eReader device purchased at an ABA member bookstore will come with a free copy of the Algonquin eBook What My Mother Gave Me: Thirty-one Women on the Gifts That Mattered Most, edited by Elizabeth Benedict.

The 2013 New Voices Committee has selected 10 noteworthy and exciting debuts publishing between January 1 and June 30, 2013, in two categories: Ages 8 – 12 and Teen.