Kobo Marketing Materials to Arrive Soon

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The American Booksellers Association has worked with Kobo to create a series of Kobo-branded in-store marketing materials that promote e-content and the free Kobo reading app (rather than devices). All stores in the Kobo program will receive these materials. Booksellers should be on the lookout for a specially marked mailing that will begin shipping next week.

The mailing will include:

  • An acrylic stand to hold a copy of the Indie Next List
  • Tear-off pad shelf-talkers, promoting the free reading app
  • Window clings (“We sell eBooks. Ask inside.”)
  • Book stickers (“Buy the Kobo eBook on our website.”)

As stores put these materials to use, they are asked to share their photos with the IndieCommerce team.