Marketing

31 Aug
Quarter Four Top 10 Checklist

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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01 Jun

How Bookstores Are Celebrating Pride Month

In celebration of Pride Month, independent bookstores have been sharing their plans including special events and displays.

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12 Jan

The Marketing Tips That Worked in 2021

Try email marketing, bookstore tours, and paid advertising opportunities in the new year. 

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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13 Sep

Winter/Spring 2017 Indies Introduce Titles Announced, Signup Opens

For the ninth consecutive season, publishers are offering specials on 10 adult titles and 10 children’s titles chosen by panels of booksellers from across the U.S. as the top upcoming debuts.

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27 Apr

Summer/Fall 2016 Indies Introduce Titles Revealed: Signup Opens

Publishers are offering specials on 10 adult titles and 10 children’s titles chosen by panels of ABA member booksellers from across the U.S. as the top debuts of the upcoming publishing season.

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24 Apr

Signup Opens for the Summer/Fall Indies Introduce Promotion

Booksellers have selected 10 adult Debut Author and 10 children’s New Voices titles by the brightest new talents for the Summer/Fall 2014 Indies Introduce promotion. The sign-up page features bookseller reviews for each title and all promotion details.

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24 Oct

Introducing “Indies Introduce Debut Author” Q&As

Starting today, BTW will be presenting a weekly Q&A with up-and-coming authors who are part of the Indies Introduce Debut Authors promotion. Indies Introduce is a multi-publisher promotion that highlights the top debut authors of the season, as selected by two panels of booksellers.

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19 Sep

Signup Opens for Indies Introduce Spring Promotion

Twenty titles have been selected for the Spring 2014 Indies Introduce promotion — 10 adult Debut Author picks and 10 children’s New Voices, all chosen by booksellers as the best in new talent for the upcoming season. 

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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