On Thursday, June 6, the American Booksellers Association will present a new Marketing Meetup for booksellers, “Best Practices for Marketing Sidelines,” during which meetup participants will hear about best practices and general advice for marketing non-book items to customers.
All booksellers are invited to participate in these bookseller-led educational conversations, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate in this or future meetups can sign up on BookWeb.org.
During the Marketing Meetup on Thursday, June 6, at 11:00 a.m. EDT, guest booksellers will discuss best practices for marketing sidelines to customers, in light of the fact that non-book items account for an estimated 18 percent of bookstore sales. Booksellers will also talk about some popular non-book items and other less popular ones.
Guest speakers will include Nicole Sullivan of BookBar in Denver, Colorado; Kim Saltzstein of Changing Hands Bookstore in Tempe and Phoenix, Arizona; and Zach Matelski of McLean & Eakin in Petoskey, Michigan, with additional information to be provided on behalf of Vroman’s Bookstore in Pasadena, California.
BookWeb.org now features a page under the Events tab with a listing of all past and upcoming Marketing Meetups, along with Meetup recaps previously published in BTW.
Watch Bookselling This Week for more news about upcoming Marketing Meetups.