Independent Bookstore Day

IBD 2021 had the highest e-commerce conversion rate (the percentage of online shoppers that complete a transaction) we’ve seen in April 2021.

Just in time for Independent Bookstore Day, President Barack Obama spoke with six independent bookstores in support books and reading.

The new feature will allow stores participating in Independent Bookstore Day (April 24) to have the products listed on their site while also providing more control over the product pages themselves. 

Registration for the April 22 event with author Glennon Doyle opens on April 12, and the IBD social media campaign, featuring a special giveaway, is underway now. 

Booksellers can download and print signs, book teasers, and shelf-talkers to promote the event in their stores, as well as images for social media posts.

Booksellers can also visit the searchable Independent Bookstore Day map, which went live this week, and sign up to attend the April 1 Marketing Meetup on Independent Bookstore Day.

Booksellers who wish to participate and appear on the searchable map must register for the event by the end of today, Wednesday, February 24.

Booksellers planning to participate in Independent Bookstore Day on Saturday, April 24, can check out a number of ideas for virtual and in-person celebrations to get the inspiration flowing.

Booksellers have until February 5 to sign up to participate in Independent Bookstore Day (April 24) and/or place orders for special literary-themed merchandise to sell during the event. 

The catalog of exclusive, literary-themed items will go live on the Independent Bookstore Day website on Friday, January 15. Booksellers have until Friday, February 5, to submit their orders.

The catalog of exclusive, literary-themed items will go live on the Independent Bookstore Day website on Friday, January 15. Booksellers have until Friday, February 5, to submit their orders.

Jarema is an illustrator, writer, and bookseller at Avid Bookshop in Athens, Georgia.