Marketing

The virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday, will feature three bookseller panelists.

All ABA member booksellers are invited to participate in a September 20 virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday.

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

Belletrist, the online book club curated by actress Emma Roberts and her best friend Karah Preiss, highlights a different indie bookstore and a different book each month on social media and on their website.

Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.

The August Indie Next List e-newsletter, powered by Shelf Awareness, will be delivered to customers at more than 120 ABA member stores on Thursday, August 2.

There is still another slot available (Saturday, December 29) for this year’s HarperCollins Facebook Live video program, which allows booksellers to take viewers on a virtual tour of their bookstores.