Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.
Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.
Stores have until November 5 to sign up to send the first installment of a digital version of the flier to their customers, featuring Dazzling Debuts, Historical Fiction, Small Bites, and Young Adult picks.
Among the tips from ABA's Allison K. Hill and PK Sindwani are to host a socially distant or virtual party for staff, find ways to take breaks, and invite staff to participate in a friendly competition.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.