Holidays

22 Nov

Current & Projected Online Holiday Shopping Sales Trends For 2022

There are some notable online sales trends surfacing for bookstores in the lead up to the holiday season.

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22 Nov

It’s Credit Card Fraud Season

Online credit card fraud is on the rise. With the increase in online purchases your website may also become a target for online credit card fraud. Stay prepared with IndieCommerce's resources and reports.

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22 Nov
Ingram's Advice for the Holidays

Ingram's Advice for the Holidays

As Ingram also faces the supply chain challenge, coupled with their own labor shortage and supply chain issues, they're offering some suggestions to help stores optimize their ordering for the season.

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19 Oct
Top 10 Tips for Hosting DQSH

Top Ten Strategies for Hosting Drag Queen Story Hour

In light of ongoing anti-LGBTQ2SIA+ attacks against indie Drag Queen Story Hour events, here are our top ten strategies to support and protect Drag Queen Story Hour.

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05 Oct
James Patterson 2021

James Patterson Holiday Bookstore Bonus Program Returns for 2022

Patterson has pledged a personal contribution of $250,000, to be distributed in amounts of $500, to 500 booksellers from ABA member bookstores. 

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31 Aug
Quarter Four Top 10 Checklist

A Top 10 4th Quarter (Q4) Checklist

If October was the New December last year, then September is the New December this year as supply chain issues continue to plague the industry. Which means: Now is the time to get ready! Welcome to the Holiday Season! Here’s a Top 10 4th Quarter (Q4) checklist of simple ways to start preparing for the holidays. 

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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15 Jun
Ray Daniels, Chief Communications Officer

A Personal Meaning to Juneteenth and its Historical Relevance

For most Americans, Juneteenth became a national holiday just last year. ABA's Chief Communications Officer, Ray Daniels, shares how he discovered Juneteenth in a book of all places.

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04 Jan
E-commerce update

IndieCommerce Reports Strong Online Sales in 2021 For Independent Bookstores

Based on 2021 sales data from 570 IndieCommerce and IndieLite websites, these independent bookstores averaged a 387% increase in their online sales revenue when compared to pre-Covid 2019 sales.

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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05 Dec

The Indie Holiday Cooking & Entertaining Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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