20 Jan
Shop local this Valentine's Day

Take Advantage of Valentine’s Day Marketing Assets to Boost Sales

The assets, which are available for a range of social media platforms and websites, share two different shop-local messages.

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05 Jan
Viewpoint Books

Booksellers Reflect on the Highs and Lows of 2020

In the final days of 2020, booksellers took to social media to reflect on an extraordinarily unprecedented year.

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22 Dec
Main Street Book Bookstore Cat

The Furry Faces of Bookselling: Holiday Edition

Take a look at how the furry friends of bookselling are getting ready for the holidays. 

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16 Dec
Loyalty Bookstore

Booksellers Showcase Festive Displays

Booksellers took to social media over the past few days to share photos of how they’re decorating for the holiday season.

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09 Dec
Caste, Ambergris, A Promised Land

What Books Are ABA Staff Gifting This Year?

See what books and non-book items ABA staff are gifting this holiday season, from What Unites Us by Dan Rather to Labyrinth: The ABC Storybook by Luke Flowers.

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08 Dec
Don't let indie bookstores end up in the history section #BoxedOut #ShopIndie

Take Advantage of ABA’s Holiday Designs to Spread the Shop Local Message

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

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02 Dec

’Tis the Season to Encourage Your Community to Shop Local

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

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23 Nov
One Size Fits All: Gift Card

Remind Customers to Shop Local, Support Your Store, and Buy Gift Cards This Holiday Season

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

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18 Nov
Shop Now, Shop Local

ABA’s Holiday Marketing Assets: Your One-Stop Shop for Promoting Shopping Local, Gift Cards, and More

To help booksellers encourage customers to shop with them throughout the remainder of the year, ABA has created a range of digital assets.

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04 Nov

A Holiday Preparations Checklist

This year's annual holiday checklist has been modified to help guide independent booksellers through the unique challenges the coronavirus outbreak may pose this holiday season.

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03 Nov
Winter 2020-2021 Reading Group Guide

Sign Up to Send Customers ABA’s Winter Reading Group Guide E-newsletter

Stores have until November 5 to sign up to send the first installment of a digital version of the flier to their customers, featuring Dazzling Debuts, Historical Fiction, Small Bites, and Young Adult picks.

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03 Nov
Top 10 Things to Know About...

Top 10 Things to Know About: Morale Boosters and Self-Care

Among the tips from ABA's Allison K. Hill and PK Sindwani are to host a socially distant or virtual party for staff, find ways to take breaks, and invite staff to participate in a friendly competition.

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28 Oct

Get Customizable Marketing Materials for Small Business Saturday

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 28 event.

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27 Oct
November Is the New December

November Is the New December: Tell Your Customers to Shop Now

Booksellers are welcome to share these new designs with fellow local businesses to further spread the message to shop early and shop local.

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26 Oct
Winter 2020-2021 Reading Group Guide

Send Your Customers ABA’s Winter Reading Group Guide E-newsletter

Stores that would like to send a digital version of the flier to their customers should sign up now. The digital version will be sent in two installments, on November 19 and February 18.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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