Holidays

Stores have until November 5 to sign up to send the first installment of a digital version of the flier to their customers, featuring Dazzling Debuts, Historical Fiction, Small Bites, and Young Adult picks.

Among the tips from ABA's Allison K. Hill and PK Sindwani are to host a socially distant or virtual party for staff, find ways to take breaks, and invite staff to participate in a friendly competition.

Booksellers are welcome to share these new designs with fellow local businesses to further spread the message to shop early and shop local.

Stores that would like to send a digital version of the flier to their customers should sign up now. The digital version will be sent in two installments, on November 19 and February 18.

As October turns to November, ABA has created a fresh set of designs to encourage customers to shop early and shop local.

ABA has launched two fall marketing campaigns: “October Is the New December” and “#BoxedOut.”

All businesses, both bookstores and non-bookstores, are welcome to utilize these designs to encourage everyone to shop early and shop local.

Stores that would like to send a digital version of the flier to their customers can sign up by October 2. The digital version will be sent on October 8.

Booksellers suggest designating a space in the store for coordinating orders, providing clear instructions for customers picking up, tracking deliveries, and more. 

In addition to the digital versions available, booksellers can print a book-themed version of the poster for use in-store and share a general version with fellow local businesses.