20 Oct
November Is the New December

New Designs Available: November Is the New December

As October turns to November, ABA has created a fresh set of designs to encourage customers to shop early and shop local.

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14 Oct

Top 10 Things to Know About: ABA’s Fall Marketing Campaigns

ABA has launched two fall marketing campaigns: “October Is the New December” and “#BoxedOut.”

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13 Oct
October is the New December, Buy Early Buy Local

Spread the Word: October Is the New December

All businesses, both bookstores and non-bookstores, are welcome to utilize these designs to encourage everyone to shop early and shop local.

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05 Oct

October Is the New December: Tell Your Customers Now

Booksellers are invited to share these designs, which feature book-themed messaging as well as general small-business messaging, with fellow local businesses to encourage everyone to shop early and shop local.

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29 Sep
Indie gift guide

Indie Gift Guide Flier Coming to Stores in October

Stores that would like to send a digital version of the flier to their customers can sign up by October 2. The digital version will be sent on October 8.

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29 Sep
ABA Education logo

Top 10 Things to Know About: Curbside Pickup and Delivery Service

Booksellers suggest designating a space in the store for coordinating orders, providing clear instructions for customers picking up, tracking deliveries, and more. 

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28 Sep
October is the New December, Buy Early Buy Local

“October Is the New December” Designs Encourage Shopping Early This Holiday Season

In addition to the digital versions available, booksellers can print a book-themed version of the poster for use in-store and share a general version with fellow local businesses.

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23 Sep

Tell Customers to Buy Early, Buy Local With “October Is the New December” Designs

To encourage readers to start their holiday shopping now, ABA has created several images for booksellers to use in stores, on social media, in newsletters, and on websites.

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23 Sep

HarperCollins Launches Fall 2020 Holiday Express Shipping Program

From September 21 to January 8, qualifying orders received by 3:00 p.m. ET will ship out the next business day and will be expedited so that in most cases they will be delivered in two business days.

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11 Sep
Indie gift guide

Indie Gift Guide Flier to Arrive in Stores in October Box Mailing

ABA’s Indie Gift Guide flier features 30 titles across a range of categories, including Romance, Sci-Fi/Fantasy, Mystery/Thriller, Graphic Works, and Other Great Gifts. 

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09 Sep

Marketing Meetup Recap: Holiday Marketing

Guest speakers discussed how to encourage customers to buy early, best ways to communicate with customers, programs and materials to boost sales, and more.

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26 Aug

September Meetups to Look at Holiday Marketing, Eventbrite

All ABA member booksellers are invited to participate in the Marketing and Technology Meetups.

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08 Jan

Indie Bookstores See Strong Holiday Shopping Season

“The holidays really bring out the magic of what a bookstore is and what it can do for a community,” said Laurie Raisys of Island Books. “We get to be a part of so many little special moments. It amazes me.”

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23 Dec
A Novel Idea Teaser

Booksellers Showcase Their Holiday Spirit on Social Media

Booksellers took to social media over the past few days to share photos of how they’re celebrating the holiday season, from book recommendations to ideas for stocking stuffers.

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11 Dec

A Record 500 Booksellers Receive James Patterson’s 2019 Holiday Bookstore Bonuses

Author James Patterson is giving out bonuses totaling $250,000 to independent bookstore employees as part of his Holiday Bookstore Bonus Program.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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