Holidays

19 Nov

Intentionality in Bookselling for the Holiday Season

In the second column of a new series from the ABA Committee on Diversity, Equity, and Inclusion, River Dog Book Co. owner BrocheAroe Fabian looks at incorporating holidays into booksellers’ stores.

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08 Nov
IndieCommerce logo image

New Features and a Seminar Opportunity For IndieLite Users

Bookstores using the ABA e-commerce platform IndieLite now have several new options they can activate on their website. The IndieCommerce team has also announced a new IndieLite seminar at Winter Institute 2020 in Baltimore.

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05 Nov

Hachette and Sourcebooks Each Roll Out Holiday Rapid Replenishment Programs

Hachette and Sourcebooks are among several publishers that have introduced rapid replenishment programs to help ensure that indie booksellers have success with their titles this holiday season.

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31 Oct

Festive Holiday Designs Now Available in BookWeb’s Marketing Assets

This year’s holiday designs, in JPG format, include the taglines including “Give the Gift of Books,” “Everyone Gets a Book This Year,” and “Season's Readings.”

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31 Oct
Black and white sign that reads "Everyone gets a book this year."

A Holiday Preparations Checklist

Once again, BTW offers our annual list of preparations to help booksellers manage day-to-day operations and keep things running smoothly during the holiday shopping season.

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23 Oct

Indie Next List Holiday Gift Guide Flier to Arrive in Stores in November

ABA’s third annual Indie Next List Holiday Gift Guide flier features 20 children’s and adult titles across a range of categories, from arts and culture to cooking and crafts.

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23 Oct
ABA Meetups Logo

Marketing Meetup Recap: Marketing Audiobooks During the Holidays

Nick Johnson of Libro.fm shared with bookseller attendees the ways in which they can market audiobooks during the upcoming holiday season, as the company will be offering several promotions, initiatives, and programs for indie bookstores.

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02 Oct
Trick or Read

Spooky Halloween Designs Now Available in BookWeb’s Marketing Assets

This year’s Halloween designs, in JPG format, include the taglines “Read Something Scary Good” and “Trick or Read.”

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01 Oct

HarperCollins Launches Fall 2019 Holiday Express Shipping Program

From October 28 to January 10, qualifying orders received by 3:00 p.m. ET will ship out the next business day and will be expedited so that in most cases they will be delivered in two business days.

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25 Sep

Nominations Due September 30 for ABA’s Indie Next List Holiday Gift Guide Flier

The American Booksellers Association’s third Indie Next List Holiday Gift Guide flier features the top adult and children’s gift books across a range of categories, as recommended by indie booksellers.

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28 Aug

ABA Now Accepting Nominations for the Indie Next List Holiday Gift Guide Flier

The American Booksellers Association’s third Indie Next List Holiday Gift Guide flier will feature the top adult and children’s gift books as recommended by independent booksellers.

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26 Aug

Marketing Meetup Recap: Holiday Marketing

Attendees heard from fellow booksellers about when they start planning for the holiday season, how they decide on which books and gifts to promote, and more.

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21 Aug
ABA Meetups Logo

ABA’s August 22 Marketing Meetup to Focus on Holiday Marketing

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

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13 Aug
ABA Meetups Logo

Join ABA’s August 22 Marketing Meetup to Learn About Holiday Marketing

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

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09 Jan
Staff at {pages} a bookstore.

Holiday Shoppers Bring Their Dollars and Enthusiasm to Indie Bookstores

Popular local and regional titles, several national bestsellers, and growing recognition of the shop local movement were among the reasons cited by booksellers for this year’s high holiday sales.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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