21 Aug
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ABA’s August 22 Marketing Meetup to Focus on Holiday Marketing

Attendees will hear from fellow booksellers about when they start planning for the holiday shopping season, how they decide which books and gifts to promote, what platforms they use, and more.

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13 Aug
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Join ABA’s August 22 Marketing Meetup to Learn About Holiday Marketing

One in five U.S. consumers will likely be making their first holiday purchases in October — or earlier — so booksellers should get their holiday marketing plans underway as soon as possible.

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09 Jan
Staff at {pages} a bookstore.

Holiday Shoppers Bring Their Dollars and Enthusiasm to Indie Bookstores

Popular local and regional titles, several national bestsellers, and growing recognition of the shop local movement were among the reasons cited by booksellers for this year’s high holiday sales.

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09 Jan

A Letter From ABA CEO Oren Teicher

Here, ABA’s CEO reflects on the bustling holiday shopping season at indie bookstores and looks ahead to the upcoming Winter Institute.

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02 Jan

Indie Booksellers Showcase Festive, Bustling Stores This Holiday Season

Take a look at how indie stores worked their magic on social media this holiday season, from promoting sales and special events to offering helpful hints for last-minute shoppers.

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18 Dec

A Record 333 Booksellers Receive Holiday Bonuses From James Patterson

James Patterson announced the names of the independent booksellers receiving grants totaling $250,000 as part of his Holiday Bookstore Bonus Program.

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12 Dec

Indie Bookstores Give Back This Holiday Season

Bookstores around the country are hosting Book Angel programs, setting up Giving Trees, and donating to charities this holiday season.

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05 Dec

The Indie Holiday Cooking & Entertaining Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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05 Dec
Island Bookstore holiday display

Booksellers’ Social Media Showcases Holiday Marketing Ideas

Indie booksellers are taking to Twitter, Facebook, and Instagram to showcase their creative ideas for holiday marketing this season, including book displays, promotions, and in-store holiday activities.

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04 Dec
Happy holidays

What Books Are ABA Staff Reading and Gifting This Holiday Season?

American Booksellers Association staff are reading and giving a variety of highly recommendable titles this holiday season.

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14 Nov

Publishers Offer Rapid Replenishment Programs

Several publishers are once again offering expedited shipping to indie bookstores this holiday season and, in some cases, beyond. 

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07 Nov
Everyone Gets a Book This Year

A Holiday Preparations Checklist

Once again, BTW offers our annual list of preparations to help booksellers manage day-to-day operations and keep things running smoothly during the holiday shopping season.

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07 Nov

Sourcebooks Announces Indie Rapid Replenishment Program for 2018 Holiday Season

With this program, which runs through December 19, all independent retailers in the United States will have the benefit of ship times of two days or less.

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31 Oct

Booksellers Get Spooky on Social Media for Halloween

Booksellers are celebrating Halloween 2018 with creative book displays, themed window decorations, and festive events.

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22 Oct

Indie Next List Holiday Gift Guide Flier to Arrive in Stores in November

ABA’s second annual Indie Next List Holiday Gift Guide flier features 19 children’s and adult titles across a range of categories, from arts and culture to cooking and crafts.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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