Marketing

The IndieCommerce Publisher Promotions page has been updated this week with one promotion just underway and two upcoming for the month of July.

Reporting to the Indie Bestseller Lists each week showcases the strength of the indie channel in the publishing industry and enables everyone to see what independent booksellers are recommending — and what their customers are buying.

Monday, June 18, is the deadline for booksellers to send in title recommendations for World Book Night 2013.

ABA has launched a new video campaign that captures unscripted and impromptu testimonials about independent bookstores from authors, customers, and indie supporters around the country.

In response to enthusiastic bookseller support, Abrams has increased the number of assortments in its Fall 2012 The Art of Selling Books promotion to 25.

To thank indie booksellers for their support of Jan-Philipp Sendker’s The Art of Hearing Heartbeats, Other Press is giving ABA members a chance to win a visit from the author this summer.

Members of the ABC Group at ABA will be receiving a special New Voices Marketing Kit in the Summer Children’s White Box, shipping next week.

Gail F. Goodman, president and CEO of Constant Contact, explains why companies should consider online tools an essential part of maintaining and strengthening relationships with customers and how bookstores in particular can put her advice into practice.

The IndieCommerce Publisher Promotions page was updated this week with two promotions from ABA’s Publisher Partners.

A fun, new design for a bookmark and poster has just been added to ABA’s Bookseller DIY.  “Fire Up Your Imagination,” featuring a colorful, friendly dragon, comes to the U.S. courtesy of the Booksellers Association of the United Kingdom and Ireland.

The IndieCommerce Publisher Promotions page was updated this week with a slew of new promotions from ABA’s Publisher Partners.

An Indies Choice Book Awards sticker has been added to the Bookseller DIY to help stores promote this year’s winners and honor books.

The IndieCommerce Publisher Promotions page currently features seven active promotions.

In her bimonthly letter to member stores, ABA President Becky Anderson writes about some of things that Anderson’s Bookshops are doing “to keep the momentum going in our stores,”  and encourages others booksellers to do the same.

The 2012 New Voices program has grown to include a new spring marketing package to be released in time for summer reading. Featured middle grade and young adult titles were chosen by a committee of 12 ABC Group at ABA member booksellers.