Marketing

For new booksellers and experienced ones who would like a quick review, we present BTW’s annual holiday preparations checklist. We hope you’ll find something here that can help make the season go a little smoother for you, your staff, and your customers.

New holiday designs, which bear the tagline “Indie Booksellers Hold Up Half the Sky,” are now available in ABA’s Bookseller DIY.

Plans for the April 23 celebration of World Book Night in the U.S. are moving along, with the announcement this week of the U.S. organization’s Board of Directors and news that the title selection process is nearing completion.

Candlewick Press has named Marika McCoola of The Odyssey Bookshop in South Hadley, Massachusetts, as the winner of its CHIRP scholarship to Winter Institute 7.

The newest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Random House.

This week, ABA unveils new indie-inspired poster and bag designs in the reorganized Bookseller DIY.

Carl Lennertz, executive director of World Book Night in the U.S., announced this week that the selection process for the 25 titles to be given away during the April 23 U.S. event is nearing completion.

This year’s full-color, 20-page ABC Best Books for Children Catalog featuring more than 200 fully vetted frontlist and backlist titles is slated to arrive at all ABA member stores by next week.

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

A consignment arrangement with small presses has enabled Farley’s Bookshop in New Hope, Pennsylvania, to build a deeper inventory selection that has grown customer interest and the store’s bottom line.

This September, Workman Publishing launches The Square Deal, a program that blends its bestselling backlist with a standout display and generous terms.

Naomi McEneely, the events coordinator at Lake Forest Book Store, explains why the bookstore’s partnership with area libraries has been beneficial on every level.

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

In March, Old Firehouse Books’ Jacqie Hasan told customers that the Fort Collins, Colorado, bookstore was having a “lean spring,” and she suggested a concrete way for customers to help. By the end of April, sales were up eight percent.

Last month San Francisco State University Bookstore launched an app to streamline their buyback process. A first in California, the buyback app allows SFSU students to scan the barcodes of used textbooks with their smartphone and instantly find out how much the bookstore will pay for their books.