Focus on First Wave of E-book Marketing
It’s less than two weeks since Google eBooks™ went live, but many booksellers are fully engaged in the first stage of their e-book marketing campaigns. The Book Bin is offering loaner Sony Readers; Tattered Cover has highlighted four agency titles, while Kepler’s promoted non-agency books; and Gallery Bookshop & Bookwinkle’s Children’s Books hosted a digital petting zoo.