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IndieBound Refresher Pack to Arrive In Stores This Month
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The IndieBound Refresher Pack, created at the request of booksellers looking to re-familiarize themselves with the IndieBound program, aims to remind members about the importance of sharing the shop local message by offering a variety of materials for use in-store.
Arriving in mid-February, the pack will be sent to stores currently receiving ABA Red Box mailings that have participated in IndieBound for at least two years.
The pack contains an introductory pamphlet that details the mission of IndieBound, offers tips for sharing the spirit of shopping local in stores and online, and gives a list of talking points to encourage customers to shop local. Booksellers will also find:
- Two packs of bookmarks, each with a new IndieBound design
- “We’re Local, We’re IndieBound” window decals
- A pack of rally cards that promote the experience and power of shopping local
- A bag of “Love Your Local” pins
Digital versions of the materials in the IndieBound Refresher Pack are available in the IndieBound DIY on BookWeb, where booksellers can also find IndieBound logos and editable posters, bookmarks, ad slicks, T-shirt designs, and more.
During BookExpo America 2015 in New York City, ABA’s Marketing Task Force requested that ABA create a toolkit to help them re-familiarize themselves with the IndieBound program, with the messages of Local First, and with IndieBound’s adaptable designs and marketing tools available to members in the DIY section of BookWeb.
Bookstores that don’t receive an IndieBound Refresher Pack next month can contact ABA Membership & Marketing Officer Meg Smith to request one.